Sessions will be presented in English with translations available in German, Spanish, Portuguese, French and Russian.

All education sessions and keynotes will be located at:

Messe München, CCN (Conference Center Nord), Room C62,

Paul-Henri-Spaak-Straße, 81829 Munich, Germany

For more information about traveling to Messe München, visit their website.

Wednesday, 17 November 

12:30 - 15:30 
Munich Club Tours

Participate in a walking tour in the Munich city center with local area fitness clubs! Network with other fitness professionals and get inspired by what fitness clubs in Germany have to offer.

Participating Clubs Include:
Prime Time fitness
Fit x

The tour departs at 12:30 from Zum Franziskaner: Residenzstraße 9, 80333 München, Germany

16:00 - 16:15
Welcome to Munich!

Alan Leach, CEO & Director of Marketing, West Wood Clubs, IRELAND
Room C62

16:15 - 16:45
Overview of the German Market

Henrik Gockel, Owner, PRIME TIME fitness, GERMANY
Room C62

16:45 - 18:00
CEO Panel Discussion

Join industry leaders in a conversation amongst four leading, global brands about Sales, Marketing, Analysis, Retention, and Technology (SMART). This group will tackle the number one challenge and opportunity for leaders right now—people: how to attract, retain and motivate them. Learn what strategies have shifted during the pandemic and the bold steps you need to take in the future. Walk away with innovative solutions that you can apply to your own business tomorrow.

Moderated by Maria Angeles de Santiago, Management Around Sports (MAS), SPAIN
Annie Fältman, 360 Träningscenter, SWEDEN
Juan del Río Nieto, VivaGym Group, SPAIN
David Mazerot, L’Appart Fitness, FRANCE
Martin Seibold, Life Fit Group, GERMANY

Room C62

18:15 - 19:15
Keynote Session

Accelerating into the Future of Fitness
Bryan O’Rourke, Managing Director, Fitness24Seven Thailand and CEO, Vedere Ventures

We’ve spent over 18 months learning to adapt and overcome. Now, we look ahead. Pressing on into the future of fitness, industry expert Bryan O’Rourke will reveal opportunities for business owners, break down those opportunities and unfold the concepts of new digital convenience and member relationships. O'Rourke will discuss the execution of these opportunities as you launch into the future of your business.

Learning Objectives:
- Tackle four areas of planning for your business: Opportunity, Digital Convenience, Member Relationships & Executing the Future
- Unpack implementable plans for your business in each area
- Identify new measures for success
- Discover changes in member expectations

Room C62

Sponsored by Perfect Gym

19:30 - 22:00
Bavarian Evening
Network with other event attendees amongst a true Bavarian experience including live music at Zum Franziskaner, a traditional local restaurant in the heart of the prestigious Opera/Maximilianstr. district in Munich. Bavarian Dinner and drinks will be served.

Zum Franziskaner, Residenzstraße 9, 80333 München, Germany

Sponsored by Milon & PRIME TIME fitness

Thursday, 18 November

Sponsor Breakfast Networking Discussions

Enjoy a free light breakfast and choose from a variety of discussion topics brought to you by IHRSA Industry Partners and experts in the industry! Grow your network and keep yourself informed on mission-critical topics for the industry.

Topics include:
  • Fitness Industry Digital Transformation Post COVID-19, presented by Perfect Gym, Room C61
  • Positioning the Fitness Sector as Essential, presented by American Council on Exercise, Room C55
  • The Changing of the Fitness Industry—Trends and New Habits, presented by Urban Sports GmbH, Room C65

10:30 - 11:30
Language Breakouts

Participate in smaller group discussions by language. Discussions will be offered in:

Spanish - Room C55
English - ACISO Sessions - Room C62
Portuguese - Room C65
French - Location TBD
German - Room C61

11:30 - 19:00
Trade Show (including lunch)

A core to the B2B ecosystem, the trade show offers exciting new business contacts and effective networking. Meet innovative players in eight exhibitor categories on the trade show floor. Lunch provided.

12:30 - 13:15
Education Session

Digital Marketing 2022
Alan Leach, CEO & Director of Marketing, West Wood Clubs, IRELAND

Room C62

13:30 - 14:15
Education Session

Business Models to Succeed Post-Pandemic
Hans Muench, Principal, Muench Solutions Consulting, SWITZERLAND

Room C62

Sponsored by American Council on Exercise

14:30 - 15:15
Coffee & Tea Break

15:30 - 16:15
Education session

Planning for Your Club’s Future: Innovation Strategies for Success
Guy Griffiths, Director, GGFit, Ltd

Room C62

16:30 - 17:15
Education Sessions

Big Data Applied to Fitness for a Post Pandemic World
Gonzalo Artiach, Chairman, DeciDATA

Room C62

Sponsored by Urban Sports GmbH

17:15 - 17:30
Coffee & Tea Break

17:30 - 18:30
Keynote Session

Innovation and New Revenue Streams for Fitness Businesses
Cate Trotter, Head of Trends, Insider Trends

Join IHRSA and Cate Trotter, Head of Trends at Insider Trends, while she unpacks retail trends and untapped areas of revenue for clubs and fitness businesses. Trotter will give you fresh inspiration and strategic advice for the next 6-12 months.

Tap into trends that are here to stay, and new ones that may be on the horizon.

Learning Objectives:
- Identify trends that are emerging for the fitness industry
- Learn from forward-thinking innovations and changes in the retail industry
- Discover the things that you have - that retailers would kill for
- Find both short-term and long-term opportunities to capitalize on

Room C62

Sponsored by Gympass

18:30 - 22:00
Open Evening

Friday, 19 November

9:00 - 10:00
Education Session

FLOW! How Smart Connected Fitness Technology Allows Customers to Experience the State of Full Immersion
Valerie Bures-Bönström, Ph.D., Former CEO & Co- founder of Mrs. Sporty, CEO of Pixformance, and CEO of VAHA

Room C62

Sponsored by Freemotion Fitness

10:00 - 19:00
Trade show (including lunch)

A core to the B2B ecosystem, the trade show offers exciting new business contacts and effective networking. Meet innovative players in eight exhibitor categories on the trade show floor. Lunch provided.

10:00 - 10:15
Coffee & Tea Break

10:15 - 11:15
Education Session

SOS! The Key to Retaining Your Customers Might be in the Data
José Téixeira, Head of Customer Experience, SC Fitness

Room C62

11:30 - 12:15
Education Session

Leads, Needs, Closing & Referrals: Blend the Traditional Membership Sales Approach with Today’s Technology
Henrik Gockel, Owner, PRIME TIME Fitness

Room C62