2021 DALLAS SCHEDULE

Hear from elite presenters, six roundtable discussions, exercise classes, three world-class keynote sessions, and more.

Can't make it Dallas? Check out our Virtual Program!

Tuesday, October 12

6:30pm - 8:30pm
IHRSA Foundation VIP Reception

Kick off IHRSA 2021 by joining the IHRSA Board of Directors at the IHRSA Foundation VIP Reception. You’ll have the opportunity to network with industry leaders while learning about the many initiatives the Foundation has embarked on this year - the busiest in its history!

Ticket price: $150
Tickets purchased with your convention registration. All proceeds benefit the IHRSA Foundation, a 501(c) 3 charitable organization. To learn more about the IHRSA Foundation, visit: www.ihrsafoundation.org or read the 2020 Annual Report.

Sponsored by NASM / AFAA & Glofox

Wednesday, October 13

7:30am - 8:30am
IHRSA “Making Connections” Orientation

Facilitated by Nicole Johnson, Director of US Club Membership, IHRSA

Learn how to navigate your way through the IHRSA 2021. This session will help you establish your game plan for success, meet like-minded attendees, and make the most of your IHRSA 2021 experience!

8:30am - 10:00am
12th Annual IHRSA Women’s Leadership Summit

Your Mission is Your Magic
Tiffany VanDeMark, Founder & CEO, VanDeMark Partners
Sponsored by Club Automation, Motionsoft, and CSI Spectrum

9:00am - 10:00am
Education Sessions

Industry Key Performance Indicators (KPIs) for Success
Panel Discussion Moderated by Eddie Tock, CEO, REX Roundtables for Executives
Dan Burns, Director, Sport & Fitness, Columbia Association
Kathy Rawlings, Owner, The Arena Club
Matt Remick, President, Rochester Athletic Club

Serving up a Superior Customer Experience in a Hybrid Fitness Ecosystem
José Teixeira, Head of Customer Experience, SC Fitness, PORTUGAL

Video Marketing: 5 Must-Have Videos You Need to Promote Your Brand
Ryan Snaadt, Owner, Snaadt Media Group

Tech Stack Design for Business Growth & Profitability
Michael Rucker, Ph.D., Chief Digital Officer, Active Wellness
Bill McBride, Co-founder, President, and CEO, Active Wellness

Future-Proofing the Fitness Industry With a New Line of Service
Anthony Wall, MS, CPT, Senior Director, Global Business Development, American Council on Exercise
Sponsored by American Council on Exercise

Intelligent Pricing for the Studio of the Future
Chris Beer, Founder, B.Well Consulting
Powered by MINDBODY

9:00am - 10:00am
Roundtable Discussion

Industry Positioning Bootcamp: Becoming Viewed as Essential
Facilitated by Gale Landers, CEO, Fitness Formula Clubs
Kevin McHugh, COO, The Atlantic Club

10:15am - 11:30am
Keynote Session & Award Presentation

Competing on Value Instead of Price
Diana Kander, Best-Selling Author, Entrepreneur, Innovation Consultant
Sponsored by ABC Fitness Solutions

12:00pm - 12:30pm
IHRSA Member Center Session

Top 3 Actions to Improve Profitability
Discussion led by Frank Ancharski, Chair, REX Roundtables & Chief Operating Officer, Promotion Vault
Eddie Tock, CEO, REX Roundtables for Executives

1:00pm - 1:45pm
IHRSA Industry Partner Leadership Panel

Panel Discussion Moderated by Daron Allen, CEO, VFPnext
Dana Milkie, General Manager - North America, EGYM
Petra Robinson, President, Petra Robinson Inc. & Adviser, Fitness Industry Relations & Trade Shows, Zumba Fitness, LLC
Frank Trulaske, Founder & CEO, TRUE Fitness

1:00pm - 1:45pm
Education Sessions

Position Your Club as an Essential Community Resource
Panel Discussion Moderated by Amy Bantham, DrPH, MS, MPP, CEO & Founder, Move to Live More
Tom Richards, J.D., Principal, The Activist in Motion
Scott Gillespie, President, Saco Sport & Fitness

Recruit, Engage and Retain Members Using Proven, High Impact Motivators
Karlie Intlekofer, Ph.D., Global Wellness Researcher, Matrix Fitness
Sponsored by Matrix Fitness

Distinguish, Develop and Retain Top Talent at Your Club
Lisa Gorsline, President & General Manager, Corpus Christi Athletic Club

Employment & Legal Issues Facing the Fitness Industry
Adam Sloustcher, Partner, Fisher & Phillips LLP
Todd Scherwin, Regional Managing Partner, Los Angeles, Fisher & Phillips LLP

Using Data to Identify Future Customers
Connie Holen, Founder, Pixality
Powered by MINDBODY

2:00pm - 2:45pm
IHRSA Industry Partner Education Sessions

Select IHRSA 2021 sponsors are offering presentations to educate participants about their products and services. These interactive sessions will provide participants with pertinent information to continue a dialogue with the sponsors during the Trade Show.

Game On: How to Provide Unrivaled Member Experiences
Jordan Pflederer, Senior Product Manager | Mobile | Club Division, Club Automation
Sponsored by Club Automation, Motionsoft, and CSI Spectrum

Work Smarter, Not Harder: How to Make Your Data Work for You
Nick Hahn, VP of Product, ASF and Club OS
Bryan O’Rourke, President, Fitness Industry Technology Council
Sponsored by Club OS

Building a Wellness Business that Lasts
Rick Stollmeyer, Co-Founder & Executive Chairman, MINDBODY, Inc.
Sponsored by MINDBODY, Inc.

How Fitness Transforms Us: The Biggest Opportunities to the Fitness Industry Post-COVID
Scott Axonovitz, Chief Revenue Officer, UPshow
Geoff Dyer, President, Crunch South Atlantic
Sponsored by UPshow

Today's Strategy to Meet Consumer Expectations of Tomorrow
Ryon Packer, Chief Product Officer, ABC Fitness Solutions
Jennifer Mellet, Chief Revenue Officer, ABC Fitness Solutions
Sponsored by ABC Fitness Solutions

2:00pm - 2:45pm
IHRSA Industry Partner Roundtable Discussion

Maximizing Your Digital Offering
Sponsored by Les Mills International

3:00pm - 4:00pm
Spark: BIG Ideas - POWERFUL Talks!

Three short presentations from business leaders intended to be thought provoking and ignite conversation.

Sponsored by VFPnext

Bootcamps for Change: How Fitness Can Break the Cycle of Poverty
Katie Heggtveit, Founder & Director of Impact, Bootcamps for Change

Diversity & Inclusion: Driving Impact Through Action
Regina Wallace - Jones, Senior Vice President of Product and Engineering, MINDBODY

"An Apple a Day": How Wall Street is Thinking about Fitness

Kaumil Gajrawala, Managing Director - Equity Research, Credit Suisse

4:15pm - 5:00pm
Education Sessions

Preparing for the Next Fitness Consumer – How to be Successful for 2022 and Beyond
Panel Discussion Moderated by Cristine Kao, CMO, ABC Fitness Solutions
Scott Gillespie, President, Saco Sport & Fitness
Francesca Schuler, Co-founder, California Fitness Alliance
Ryan Utsman, Vice President Business Development, UFC Gym
Mark Williamson, Co-founder, ClubIntel

Crushing the Competition with Service!
Hank Ebeling, ACSM, Owner & Personal Trainer, H4 Training

Storytelling to Drive Sales
Marie Choi, Director of Operations, Crunch Franchise

Boutique Fitness’ Winning Formula
Julian Barnes, Co-Founder & CEO, Boutique Fitness Solutions and COO, The MELT Method
Nt Etuk, Co-Founder, Boutique Fitness Solutions and CEO, FitGrid

The Importance of Fitness in Solving the Health Care Crisis
Tyler Cooper, MD, MPH, President & CEO, Cooper Aerobics/Cooper Clinic

Reframing Wellness & Recovery
Panel Discussion Moderated by Jason Wersland, D.C., Founder & Chief
Wellness Officer, Therabody
Sponsored by Theragun by Therabody

4:15pm - 5:45pm
IHRSA Global Think Tank: An Exclusive Leadership Forum

Facilitated by Bill McBride, Co-founder, President, and CEO, Active Wellness
Blair McHaney, CEO, MXM and Owner, Worx Health Clubs
Eddie Tock, CEO, REX Roundtables for Executives
Sponsored by Gympass

IHRSA Premium Members and Invited Guests

5:45pm - 6:45pm
IHRSA Health & Fitness Alliance Reception

IHRSA Premium Members and Invited Guests

7:00pm - 9:00pm
IHRSA 2021 Opening Celebration

Reconnect and make new friends as we celebrate the industry’s revival with traditional southern hospitality!
Sponsored by MINDBODY, Inc.

Thursday, October 14

6:30am - 7:30am
Exercise Classes

STRONG Nation
Krista Jacobs, Zumba Education Specialist, Strong Nation Master Trainer, MS,
Zumba Fitness LLC
Sponsored by Zumba

7:00am - 8:00am
IHRSA Skill Workshops

IHRSA Skill Workshops include limited seating for a hands-on learning experience with course instructors. Bring your tablet, laptop, or cell phone to personally experience skill-building for your club.

Breaking Down Silos in Your Gym Business
Landon Burningham, Founder, President & CEO, Physiq Fitness

Tiktok, Reels, YouTube, and More: Creating Videos Wherever You Are
Kaitee Anderson Fernandez, Creative Content Director, IHRSA

Web Tech 101 for Dummies
Andrew Sherman, IT Consultant, VIDA Fitness
Aaron Moore, Director of Operations, VIDA Fitness

7:30am - 8:30am
Exercise Classes

BODYCOMBAT & LES MILLS CORE
Sponsored by Les Mills International

POUND - Rockout. Workout.
Momo Foster, Master ICON, Pound - Rockout. Workout.
Sponsored by Pound

The Mind and Body Collide
Simon Jacob, Head of Education & Professional Development, Blazepod
Sponsored by Blazepod

8:30am - 9:45am
Keynote Session & Award Presentation

Preventive Medicine: It’s More Beneficial & Cost Effective to Prevent Disease Than it is to Find a Cure
Kenneth H. Cooper, M.D., MPH, Founder and Chairman, Cooper Aerobics
Sponsored by MXMetrics

10:00am - 6:00pm
TRADE SHOW

10:30am - 12:30pm
Industry Partner Workshop

Winning in the New Age of Fitness
Sponsored by Les Mills International

11:00am - 12:00pm
Talks & Takes LIVE!

Brent Darden, Chair, REX Roundtables for Executives
Sara Kooperman, J.D., CEO, SCW Fitness Education and WATERinMOTION
Bill McBride, Co-Founder, President & CEO, Active Wellness
Blair McHaney, CEO, MXM, and Owner, Worx Health Clubs
Sponsored by ABC Fitness Solutions

12:00pm - 12:30pm
IHRSA Member Center Session

Ask Me Anything: Staff Onboarding and Culture
Discussion led by Marisa Hoff, Owner, Be Military Fit Los Angeles
LaTasha Renée, Founder & CEO, P2P Transformation Center

1:00pm - 2:00pm
Spark: BIG Ideas - POWERFUL Talks!

Three short presentations from business leaders intended to be thought provoking and ignite conversation.
Sponsored by NASM / AFAA

The Emotional Power of Physical Activity: Leveraging Behavioral Economics to Win New Members
Daniel Krieglstein, Ph.D., Executive Director of Behavioral Design, ClearView Insights

Building a Growth Mindset Culture for your Staff and Members
Kim Zoller, Founder & CEO, ID360

Cooking Up Success: Why Restaurant Marketing is Good for Your Business
Edithann Ramey, Chief Marketing Officer, On The Border

2:00pm - 3:00pm
Education Sessions

Lessons Learned: How a Small Family Business Grew to a Fortune 500 Public Company
Sam Susser, President, Susser Holdings II, L.P.

Powered by Science
Sponsored by Les Mills International

The New Member Journey: Peak Moments that Drive Success
Maria Miller, Regional Program Manager & Kids Club Director, Merritt Clubs
Mark Miller, NSCA, COO, Merritt Clubs

Culture & Financial Excellence
Larry Conner, CFOO, REGYMEN

2:00pm - 3:00pm
Roundtable Discussion

Developing Your Diversity & Inclusion Strategy
Amber Cook, Senior Diversity & Inclusion Director, The Bay Club Company
Lloyd Cook, Senior Diversity & Inclusion Director, The Bay Club Company

3:00pm - 3:30pm
IHRSA Member Center Session

The New Health Club Sales Model
Discussion led by Mary Laudati, Chair, REX Roundtables for Executives

3:30pm - 4:15pm
Education Sessions

Forecasting Failures: Learning From Mistakes
Crystal Reynolds, Owner/Operator, 43 Degrees North

Female Entrepreneurs: Motivation to Conquer
Sara Kooperman, J.D., CEO, SCW Fitness Education and WATERinMOTION
Carrie Kepple, ACE, AFAA, Owner & CEO, Styles Studios Fitness
Emma Barry, Chief Creative Soul, Good Soul Hunting

Creating a Culture that Delivers Results
Diane Sanford, PHR, SHRM-CP, Chief People Officer, On The Border

What Leaders Need Now: Less Theory. More Tools
Luke Carlson, CEO, Discover Strength

Leveraging the Power of Corporate Wellness to Tap into New Revenue Streams
Panel Discussion moderated by Massi Sardi, Vice President, Partnerships, Gympass
JJ Gantt, President & CFO, Barrys
Ryan Chapman, VP Corporate Partnership, Life Time Fitness
Don Dickerson, Vice President, Fitness SF
Sponsored by Gympass

3:30pm - 4:30pm
Club Executive Leadership Panel

Panel Discussion Moderated by Brent Darden, Chair, REX Roundtables for Executives
Chris Rondeau, CEO, Planet Fitness World Headquarters
Chuck Runyon, CEO & Co-founder, Self Esteem Brands
Greta Wagner, Executive Director, Chelsea Piers Connecticut

Friday, October 15

6:30am - 7:30am
Exercise Classes

BODYFLOW
Sponsored by Les Mills International

6:30am - 8:30am
Early Morning Workout

7:30am - 8:30am
Exercise Classes

Zumba's Get Down ZIN Jam Session
Kate Elbitar, Zumba Zin Jammer, Zumba Fitness LLC
Sponsored by Zumba

7:30am - 8:00am
The FAST Track

The FAST Track learning concept is intended to jump-start your morning with three, concurrent 30-minute presentations. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.

Cultivating Community in an Age of Isolation
Bret Gibson, Fitness Director, Rollingwood Athletic Club

The Hybrid Training Model is Here to Stay
Matthew Wright, ACSM, Partner, The Fort Athletic Club

Best Practices: Leadership Development & Staff Engagement
Eddie Tock, CEO, REX Roundtables for Executives
Mark Miller, COO, Merritt Clubs

8:30am - 9:45am
Keynote Session

The Age of Disruption: Everything Has Changed and Nothing is Different
Scott Stratten, Best-Selling Author, and President, UnMarketing
Sponsored by Matrix Fitness

10:00am - 11:30am
24th Annual IHRSA Financial Panel

A Financial Perspective On The Return of The Fitness Industry
Panel Discussion Moderated by Rick Caro, President, Management Vision, Inc.
JuliAnn Burkhardt, Managing Director, Bank of America Securities
Paul Farber, Vice President, TPG Growth
Brian Smith, Managing Director, Piper Sandler & Co.
Matthew Tingler, Managing Director, RW Baird

10:00am - 4:00pm
TRADE SHOW

10:00am - 10:45am
Educational Sessions

Best Practices for Hand and Surface Hygiene in your Club
James Arbogast, Ph.D., Vice President of Hygiene Sciences and Public Health Advancements, GOJO Industries, Inc.
Sponsored by GOJO Industries

REX Talks: Hits & Misses Post Pandemic
Facilitated by Eddie Tock, CEO, REX Roundtables for Executives
April McCullough, General Manager, North Little Rock Athletic Club
Clayton Aynesworth, President & Owner, Castle Hill Fitness
Assaf Gal, Owner, AD Fitness, LLC / Crunch Franchisee - NYC

The Role Health Clubs Play in Mitigating the Mental Health Crisis
C. Victor Brick, Co-Founder, John W. Brick Mental Health Foundation, and CEO, Planet Fitness Growth Partners, LLC
Lynne Brick, B.S.N. M.A., Co-Founder, John W. Brick Mental Health Foundation, and President, Planet Fitness Growth Partners, LLC

Social Media & Branding in the Fitness Space
Diva Richards, Founder & CEO, Hard Work No Excuses

10:00am - 10:45am
Roundtable Discussion

Exceptional Employee Engagement
Facilitated by Chris Stevenson, Owner & Operator, Be Military Fit California

11:00am - 11:30am
IHRSA Member Center Session

Building Communities Within Your Club
Facilitated by Staci Alden, Group Fitness Manager, PRO Sports Club

1:00pm - 2:00pm
Spark: BIG Ideas - POWERFUL Talks!

Three short presentations from business leaders intended to be thought provoking and ignite conversation.

Make the Important Things Important - Starting with YOU!
Drew Myers, Enlivener, Open Mouth Communications

You Are Not The Hero. Your Customer Is.
Tiffany VanDeMark, Founder & CEO, VanDeMark Partners

How Reconnecting with Well-being Amplifies Motivation
Michelle Segar, Ph.D., MPH, MS, Director, University of Michigan Sport, Health, and Activity Research and Policy Center

2:30pm - 3:30pm
Education Sessions

The Future of Fitness: A Return to the Gym & What this Means for the Industry
Laurie McCartney, President - Fitness and Wellness Solutions Ascend Learning

DEI Best Practices for the Fitness Industry
Panel Discussion Moderated by Michele Melkerson-Granryd, Senior Advisor for Personal Training & Wellness,
Castle Hill Fitness 360
David Freeman, Inclusion Council Director, Life Time Fitness
Rachana Jain, Chief People Officer, ABC Fitness Solutions
Michaela Brown, Regional Group Fitness Manager, VIDA Fitness and Chairwoman, VIDA Diversity & Inclusion Board

Bring Back Your Members! Re-engage the Groups Who Left & Attract the Those Looking for a New Experience
Scott Gillespie, President, Saco Sport & Fitness

Digital Marketing Masterclass: Proven Strategies for Your Fitness Business
Alan Leach, CEO, West Wood Clubs, IRELAND

Successfully Recruiting Quality Talent
Katie Santos, Founder, Katie Santos Consulting and Fitness HR
Powered by MINDBODY

2:30pm - 3:30pm
Roundtable Discussion

Redefining Hospitality in this New Era
Facilitated by Mark Miller, COO, Merritt Clubs

4:00pm - 6:00pm
Closing Reception

Discuss and share the big ideas and takeaways you have gained while at IHRSA 2021.