TUESDAY, MARCH 17

 

6:30 - 8:30 p.m. | IHRSA Foundation VIP Reception

Kick off IHRSA 2020 by joining the IHRSA Foundation Board of Directors and the IHRSA Board of Directors at the 4th Annual IHRSA Foundation VIP Reception. You’ll have the opportunity to network with industry leaders while enjoying beautiful views of San Diego. Space is limited to 200 tickets. Reserve your tickets.

Sponsored by American Council on Exercise and Welld Health

 

 

WEDNESDAY, MARCH 18

 

6:30 - 7:30 a.m. | The IHRSA 5K Run/Walk

Join us for a brand new event—The IHRSA 5K Run/Walk! The race will begin at the Marriott Marquis San Diego Marina and will continue along the water to Embarcadero Park. Limited participation. Registration fee: $30.

Sponsored by Honey Stinger, NASM/AFAA, SportsArt, and TuffStuff Fitness International Inc.

 

7:30 - 8:30 a.m. | “Making Connections” Orientation

 

Facilitated by Nicole Johnson, Director, U.S. Club Membership, IHRSA

Learn how to navigate your way through IHRSA 2020. This session will help you establish your game plan for success, meet like-minded attendees, and make the most of your IHRSA 2020 experience!

 

9:00 - 10:15 a.m. | Education Sessions

 

Inspect What You Expect: How to Achieve Operational Excellence

Bill McBride, President & CEO, Active Wellness & BMC3

[ Equipment, Facilities ]

 

Advanced Programming Concepts for Business Growth and Client Retention

Katrina Cochrane, General Manager, Australian Fitness Network, Australia

[ Fitness Programming, Member Retention ]

 

REX Talks: 7 Tools to Develop Extraordinary Performance

Moderated by Eddie Tock, CEO, REX Roundtables for Executives

NEW! Cher Harris, General Manager, The Houstonian Club

Robert Brewster, CEO, The Alaska Clubs

Shawn Stewart, Fitness Industry Consultant

[ Leadership ]

 

Creating Loyal Customers

José Teixeira, Head of Customer Experience, SC Fitness, Portugal

[ Member Retention ]

 

The Ultimate Sales Consultation Formula for Personal Training

NEW! Will Mann, Fitness Industry Consultant

[ Personal Training, Sales & Marketing ]

 

Diversified Marketing Opportunities to Increase Your Revenue

Speaker to be Announced!

[ Sales & Marketing ]

 

Developing Your Club Managers

Kate Golden, Director of Health & Wellness, Newtown Athletic Club

[ Staffing ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

A Pipeline of New Members through Physician Exercise Prescriptions

Amy Bantham, MS, MPP, Harvard T. Chan School of Public Health Doctoral Candidate

[ Wellness & Community Programming ]

 

 

10:30 a.m.  - 12:00 p.m. | Keynote Session & Award Presentation

 

One More Thing, One More Time

NEW! Josh Sundquist, Best-selling Author, Paralympian

Sponsored by Myzone

[ Leadership ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

 

1:00 - 3:00 p.m. | 11th Annual IHRSA Women's Leadership Summit

 

Making Workplaces Work for Everyone
NEW! Michelle King, Director of Inclusion, Netflix

Michelle King is an author, social innovator, and leading global expert on gender and organizations. She will explore the greatest barrier to women’s advancement: gender denial, key barriers men face because of gender inequality, and how to put equality into practice at work every day.

Sponsored by Club Automation

[ Leadership ]

 

1:30 - 2:45 p.m. | IHRSA Supplier Education Series

 

Several IHRSA 2020 sponsors are offering presentations to educate participants about their products and services. These interactive sessions will provide participants with pertinent information to continue a dialogue with the sponsors during the Trade Show.

 

Attract and Retain Members with Pilates

Moderated by Erika Quest, Owner, Studio Q Pilates Conditioning
Nico Gonzalez, Balanced Body Master Instructor, Balanced Body, Inc.
Helen Vanderburg, Founder & Co-owner, The ACADEMY
NEW! Shannon Barbadian, Co-owner, Defy Gravity

Sponsored by Balanced Body

[ Supplier Seminar, Fitness Programming ]

 

The Member Lifecycle Journey: Empowering the Health and Wellness Member Experience
NEW!
Jeff VanDixhorn, CRO, Club Automation and CSI Spectrum, Club Owner
Sponsored by Club Automation + CSI Spectrum
[ Supplier Seminar, Member Retention ]

 

Keeping Your Business Fit with Data & Analytics

NEW! Nicholas Hahn, Vice President of Product, Club OS

Sponsored by Club OS

[ Supplier Seminar, Technology, Sales & Marketing ]

 

Cracking Your Gym Members’ Nutrition Code Using Metabolic Technology

NEW! Dana Varrone, Vice President of Strategic Partnerships, Lumen

Sponsored by Lumen

[ Supplier Seminar, Technology, Wellness & Community Programming ]

 

Wellness in America and Beyond: Consumer Trends and Insights

Rick Stollmeyer, CEO & Co-founder, MINDBODY, Inc.

Sponsored by MINDBODY, Inc./Fitmetrix

[ Supplier Seminar, Wellness & Community Programming ]

 

Percussive Therapy: A New Wave of Performance and Recovery

NEW! Jason Wersland, D.C., Founder, Theragun

Sponsored by Theragun

[ Supplier Seminar, Wellness & Community Programming, Member Retention ]

 

 

 

3:15 - 4:15 p.m. | Education Sessions

 

Pardon Our Appearance: Maintaining Club Management During Construction

Andrew Barranco, Regional Operations and Aquatics Manager, Merritt Clubs

[ Equipment, Facilities ]

 

Winning Real Estate Deals in the Club Industry
Chris Craytor, President & Chief Operating Officer, acac Fitness & Wellness Centers
[ Facilities ]

 

Leading with Culture: A Model for Competitive Advantage

Kristen Green, Executive General Manager, Aquafit Health Fitness Wellbeing, Australia

[ Leadership, Staffing ]

 

Sales & Marketing from Boutiques and Big Box Clubs

Panel Discussion moderated by Brent Darden, CEO, Brent Darden Consulting

Shawn Stewart, Fitness Industry Consultant

Don Allen, Director, Territory Development, Orangetheory Fitness

Adrian Antigua, General Manager & Sales Manager, Gainesville Health & Fitness

[ Sales & Marketing ]

 

The Easy Way to Get & Keep New Clients

Elias Scarr, General Manager, Results Fitness and Sales & Communication Coach, Results University

[ Sales & Marketing, Member Retention ]

 

The Power of Transparency with Your Staff

Speaker to be Announced!

[ Staffing ]

 

Creating a Strategy to Compete in a Hyper-competitive Market

Luke Carlson, CEO, Discover Strength

[ Strategy & Finance ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

 

3:15 - 4:15 p.m. | Networking Roundtable

 

Developing a 12-month Marketing Plan for Personal Training Departments

Moderated by Sherri McMillan, Owner, Northwest Personal Training

[ Personal Training, Sales & Marketing ]

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

 

3:15 - 4:15 p.m. | Fireside Chat

 

Confessions of a Gym Owner

NEW! Facilitated by Brandon Bennett, Vice President of Operations, Physiq Fitness

NEW! Landon Burningham, Founder, President & CEO, Physiq Fitness

[ Leadership ]

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

 

 

4:45 - 5:30 p.m. | Education Sessions

 

Trendspotting for Group Fitness, Personal Training, & Sales

Barbara Mascialino, Group Fitness Director, Fitness & Wellness Professional Services

[ Fitness Programming, Personal Training, Sales & Marketing ]

 

Further, Faster: A Proven System to Whip Your Fitness Business into Shape

NEW! Bill Flynn, CEO, Catalyst Growth Advisors

[ Leadership ]

 

Member Retention Tipping Points

Paul Brown, CEO & President, Face2Face Retention Systems, Australia

[ Member Retention ]

 

Leveraging Social Media and Influencers for Your Club
Chris Smith, CEO & President, SNFW Fitness BC Ltd., CANADA
Tony Stehn, Vice President, UPshow
[ Member Retention, Sales & Marketing ]

 

Storytelling as a Strategy for Personal Trainers

NEW! Marie Choi, Director of Operations, West Region, Crunch Fitness Franchise

[ Personal Training, Sales & Marketing ]

 

Make Your Community Event a Smashing Success

NEW! Allison Rand, Director of Marketing, VIDA Fitness

[ Sales & Marketing, Wellness & Community Programming ]

 

Simplifying Your Branding Message

Justin Tamsett, Managing Director, Active Management, Australia

Simultaneously translated into Portuguese, Russian, and Spanish

[ Sales & Marketing ]

 

Powerful Play: Engaging Communities with Youth Fitness Programs

Brett Klika, Founder, SPIDERfit Kids

[ Wellness & Community Programming ]

 

4:45 - 5:30 p.m. | Networking Roundtable

 

Content is King: Create Meaningful Content to Drive Revenue

Moderated by Hannah Stael von Holstein, Vice President of Sales and Marketing, Discover Strength

[ Sales & Marketing ]

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

 

4:45 - 5:30 p.m. | Fireside Chat

 

Stop the Insanity! Training for New Managers

Facilitated by Mark Miller, Chief Operating Officer, Merritt Clubs

Maria Miller, Regional Manager, Merritt Clubs

[ Staffing, Leadership ]

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

 

4:45 - 6:00 p.m. | 23rd Annual IHRSA Global Leadership Summit

Curiosity is the Ultimate Competitive Advantage

NEW! Diana Kander, Best-selling Author

For Industry Leadership Council Members and invited guests. To become involved, email Meredith Poppler

[ Leadership ]

Sponsored by Gympass

 

6:00 - 7:30 p.m. | IHRSA Global Leadership Summit Reception

Industry Leadership Council (ILC) Members and invited Guests

 

7:30 - 9:30 p.m. | IHRSA 2020 Opening Celebration

Join your colleagues from around the globe to network and celebrate the energy and excitement of the industry!

Sponsored by MINDBODY, Inc./FitMetrix

 

 

THURSDAY, MARCH 19

 

6:30 - 7:30 a.m. | Networking Walk

 

Fitness Business Podcast #FBPFamily Meet Up

Chantal Brodrick, Host, The Fitness Business Podcast, Australia

Sponsored by The Fitness Business Podcast

 

6:30 - 7:30 a.m. | Exercise Classes

 

Reformer to CoreAlign - Effective Functional Training Group Class

Nico Gonzalez, Balanced Body Master Instructor, Balanced Body, Inc.

Portia Page, Education Program Liaison, Balanced Body, Inc.

Sponsored by Balanced Body

[ Exercise Class ]

 

Done in 30 with 3D - Work Your Body in 3 Dimensions with the Lateral Trainer
Sharon Polsky, Helixing Master Class Instructor, Helix
Sponsored by Helix
[ Exercise Class ]

 

BODYCOMBAT

NEW! Andrew Watson, Les Mills Presenter, Les Mills International

Sponsored by Les Mills International

[ Exercise Class ]

 

STOTT PILATES Mini Stability Ball Workout

NEW! Adriana Rotella, Lead Instructor Trainer, Merrithew

Sponsored by Merrithew

[ Exercise Class ]

 

LES MILLS BODYCOMBAT

NEW! Andrew Watson, Les Mills Presenter, Les Mills International

Sponsored by Les Mills

[ Exercise Class ]

 

7:00 - 7:20 a.m. | The FAST Track

The FAST Track learning concept is intended to jump-start your morning with three, concurrent 20-minute presentations. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club. A continental breakfast will be provided to participants.

 

Club Design Basics & Trends

Rudy Fabiano, Principal, Fabiano Designs

[ Equipment, Facilities ]

 

Leading by Example: Best Practices to Successful Leadership

Brad Wilkins, President, Health & Fitness, Cooper Aerobics

[ Leadership ]

 

Financial Best Practices: What Your Staff Needs to Know

Larry Conner, President & General Manager, Stone Creek Club & Spa

[ Strategy & Finance ]

 

7:30 - 8:15 a.m. | IHRSA Skill Workshops

IHRSA Skill Workshops include limited seating for a hands-on learning experience with course instructors. Bring your tablet, laptop, or smartphone to personally experience skill-building for your club. A continental breakfast will be provided to participants.

 

Growing Your Brand on Instagram

Marisa Hoff, Director of Operations, Stevenson Consulting

NEW! Marianne Aiello, Senior Digital Content Manager, IHRSA

[ Sales & Marketing ]

 

Fitness Programming & Scheduling

Dori Nugent, Membership Director, Club La Maison

[ Fitness Programming ]

 

Web Tech for Dummies

NEW! Andrew Sherman, IT Consultant, VIDA Fitness

Aaron Moore, Director of Operations, VIDA Fitness

[ Technology ]

 

7:30 - 8:30 a.m. | Exercise Classes

 

Aktiv AQUA: Group Training for Stability and Strength

NEW! Andrew Gavigan, Director of Education, Aktiv Solutions

Sponsored by Aktiv Solutions

[ Exercise Class ]

 

Reformer to CoreAlign - Effective Functional Training Group Class

Nico Gonzalez, Balanced Body Master Instructor, Balanced Body, Inc.

Portia Page, Education Program Liaison, Balanced Body, Inc.

Sponsored by Balanced Body

[ Exercise Class ]

 

Done in 30 with 3D - Work Your Body in 3 Dimensions with the Lateral Trainer

Sharon Polsky, Helixing Master Class Instructor, Helix

Sponsored by Helix

[ Exercise Class ]

 

STRONG 30: Stop Counting the Reps. SYNC to the Beat

Renee Pickett, Master Trainer Presenter, STRONG By Zumba

NEW! Abraham Hernandez, Master Trainer Presenter, STRONG By Zumba

NEW! Krista Jacobs, Master Trainer Presenter, STRONG By Zumba

Sponsored by Zumba Fitness LLC

[ Exercise Class ]

 

8:30 - 9:45 a.m. | Keynote Session & Award Presentation

 

UnSelling: The New Customer Experience

NEW! Scott Stratten, Best-selling Author, and President, UnMarketing, Canada

Sponsored by Technogym

[ Sales & Marketing ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

10:00 a.m. - 6:00 p.m.  | TRADE SHOW

 


11:30 a.m. - 12:45 p.m. | "Member Center” Networking Roundtable

 

Intro to Generating Non-dues Revenue

Moderated by Mark Miller, Chief Operating Officer, Merritt Clubs

[ Sales & Marketing ]

 

11:30 a.m. - 12:45 p.m. | IGNITE!

Moderated by Pam O’Donnell, Vice President, Member Experience & Development, IHRSA

IGNITE! is a fast-paced, 75-minute event where guest speakers have 5 minutes and 20 slides to convey a concept they are passionate about. Presenters share their personal and professional insights on a host of topics that are informative, enlightening, or just plain fun!

 

Purpose-Driven Sales

Marylin Prado, Fitness Counselor, Gainesville Health & Fitness

 

Creative Success

Anna Valenti, Corporate Fitness Manager, Active Wellness

 

Catering to the Client

Michael Reyes, Managing Partner, Salem Fitness Center

 

The Other Side of Forever

Dianna Risley, General Manager, Gorge Athletic Club

 

Productivity Bootcamp

Chantal Brodrick, Host, Fitness Business Podcast, AUSTRALIA

 

How to Save the Planet One Plastic Cup at a Time

Catherine DuBay, General Manager, Montecito Heights Health Club

 

My Toughest PT Client and My Greatest Transformation ... My Mom

Jeff Bissonnette, Owner, Anytime Fitness - Lake City

 

“Life Saving” Customer Service

Christopher Montoya, President, Fit Republic

 

11:45 a.m. - 1:00 p.m. | Industry Leadership Council (ILC) Meeting

Industry Leadership Council Members and guests are invited to talk about public policy opportunities to encourage physical activity as well as to discuss other risks and opportunities for the club industry. For more information about the ILC, contact Meredith Poppler.

 

1:00 - 2:00 p.m. | Member Center Meet-Up

 

Elevate the Conversation: May I Speak to Your Manager? 

Learn from your peers and grow your network in this meet-up for independent club managers of 1 facility or 1-5 facilities, focused on problem-solving and customer service. Open to IHRSA club professionals and invited guests.

 

2:00 - 3:00 p.m. | Education Sessions

 

Leveraging Club Design in Your Member Experience

NEW! David Barton, Founder, David Barton Gym & TMPL Gym

[ Facilities, Technology, Member Retention ]

 

Tennis as a Programming Model for Member Engagement

Rod Heckelman, General Manager, Mt. Tam Racquet Club

[ Fitness Programming ]

 

Cultural Leadership: The Key to Employee Engagement and Retention

Chris Stevenson, Owner, Stevenson Consulting

[ Leadership, Staffing ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

Asia Pacific Forum

Moderated by John Holsinger, Director, Asia Pacific, IHRSA

NEW! Tomoko Iwai, Vice President, Club Business Japan, JAPAN

NEW! Harry Konstantinou, CEO, Viva Leisure, AUSTRALIA

NEW! Nad Myan, Business Innovation Director, Evolution Wellness, MALAYSIA

NEW! Loni Wang, CEO, Shenzhen Catic Wellness Co., Ltd, CHINA

[ Leadership, Strategy & Finance ]

 

Creating the Member Experience

NEW! Amy Williams, Assistant Manager, Little Rock Athletic Club

[ Member Retention ]

 

Developing Top Talent & Diversity in the Workplace

Speaker to be Announced!

[ Leadership ]

 

Strategizing for Success in Your Club

Carrie Kepple, Owner, Styles Studios Fitness

[ Strategy & Finance ]

 

Creative & Practical Training Recommendations for Older Adult Populations

NEW! Dustin Burgemeister, Exercise Specialist, The Marsh

[ Wellness & Community Programming ]

 

2:00 - 3:00 p.m. | Networking Roundtable

 

Championship Leadership

[ Leadership ]

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

 

2:00 - 3:00 p.m. | Fireside Chat

 

Creating Connections & Trust for Personal and Small Group Training Sales

Facilitated by Sheldon McBee, Personal Training Director, Universal Athletic Club

[ Personal Training, Sales & Marketing ]

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

 

3:30 - 4:30 p.m. | Education Sessions

 

Programming Design for Athletes & Outdoor Adventurers

Sawyer Shea, Program Designer & Lead Coach, Results Fitness

[ Fitness Programming ]

 

Electronic Membership Contracts: What You Need to Know

Speaker to be announced!

[ Legal ]

 

Create an Epic Fandom: Success in Member Retention

Paul Bedford, Research Director, The Retention Guru, United Kingdom

[ Member Retention ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

Cause Marketing: Build Your Brand, Empower Your Team, and Improve Your Bottom Line

NEW! Shannon Shryne, President, Augie’s Quest to Cure ALS

NEW! Gretchen Simoneaux, Vice President, Augie's Quest to Cure ALS

NEW! Kristen Barnfield, Partner & Communications Lead, CK&D Cause Marketing

[ Sales & Marketing, Wellness & Community Programming ]

 

Building a F.I.T. Team: Fun, Integrated, & Talented

NEW! Kiley Mutschler, Senior General Manager, Active Wellness

Deb Heisler, Director of East Coast Operations, Active Wellness

[ Staffing ]

 

Financing Methods for Your Next Club

Speaker to be Announced

[ Strategy & Finance ]

 

The Wellness Advantage: Transforming Clubs and Communities through Health Coaching

NEW! Anthony Wall, MS, Director of International Business Development, American Council on Exercise

[ Wellness & Community Programming ]

 

3:30 - 4:30 p.m. | Networking Roundtable

 

Know the Difference: The Essentials for a Strong Manager & Strong Leader

[ Leadership ]

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

 

3:30 - 4:30 p.m. | Fireside Chat

 

Maximize Your Potential for Generating Revenue & Increased Customer Loyalty

Facilitated by Michele Melkerson-Granryd, General Manager, Castle Hill Fitness 360

[ Sales & Marketing, Member Retention ]

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

 

3:30 - 5:30 p.m. | Latin American Forum

 

Hosted by Jacqueline Antunes, Director of Latin America, IHRSA

Guillermo Velez, Editor, Mercado Fitness, ARGENTINA

Supported by Fitness Brasil and Mercado Fitness

Sponsored by Gympass

[ Leadership, Strategy & Finance ]

NOTE: This session will be presented in Portuguese and Spanish.

 

5:00 - 6:00 p.m. | California Club Operators Meeting

Moderated by Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA

 

6:00 - 7:00 p.m. | Latin American Reception

Sponsored by Gympass

 

7:00 - 9:00 p.m. | Planet IHRSA: The International Attendee Reception

Sponsored by NASM/AFAA

International attendees and invited guests.

 

 

FRIDAY, MARCH 20


6:30 - 7:30 a.m. | Exercise Classes

 

Done in 30 with 3D - Work Your Body in 3 Dimensions with the Lateral Trainer
Sharon Polsky, Helixing Master Class Instructor, Helix
Sponsored by Helix
[ Exercise Class ]

 

Polar Club x LES MILLS GRIT Cardio
Andrew Watson, Les Mills Presenter, Les Mills US 
NEW! Josh Berrier, Les Mills Presenter, Les Mills US
Sponsored by Polar
[ Exercise Class ]

 

Battle with Boats and Ropes

Kenneth “SGT Ken” Weichert, Director of Programming and Education, WaterRower

Sponsored by WaterRower

[ Exercise Class ]

 

6:30 - 8:30 a.m. | Early Morning Workout

 

7:00 - 7:20 a.m. | The FAST Track

The FAST Track learning concept is intended to jump-start your morning with three, concurrent 20-minute presentations. Each is designed to educate early risers with the best practices on a variety of topics for immediate application in any club. A continental breakfast will be provided to participants.

 

Maximizing Profits with Small Group Training

[ Fitness Programming, Personal Training ]

 

Staff Engagement & Management

NEW! Diva Richards, Founder & CEO, Hard Work No Excuses Gym

[ Staffing ]

 

Total Wellness Offerings in Your Club

Michele Wong, Chief Operating Officer, Active Wellness

[ Wellness & Community Programming ]

 

7:30 - 8:15 a.m. | IHRSA Skill Workshops

IHRSA Skill Workshops include limited seating for a hands-on learning experience with course instructors. Bring your tablet, laptop, or smartphone to personally experience skill-building for your club. A continental breakfast will be provided to participants.

 

Social Videos on the Go: Maximize Video Strategy with Your Smartphone

Kaitlynn Anderson Fernandez, Advocacy Content Manager, IHRSA

[ Technology, Sales & Marketing ]

 

Interview Models and On-boarding Practices

Speaker to be Announced!

[ Staffing ]

 

Digital Marketing to Generate Qualified Leads

Tara Jensen, Marketing Consultant, Waverley Oaks Athletic Club

[ Sales & Marketing ]

 

7:30 - 8:30 a.m. | Exercise Classes

 

Done in 30 with 3D - Work Your Body in 3 Dimensions with the Lateral Trainer

Sharon Polsky, Helixing Master Class Instructor, Helix

Sponsored by Helix

[ Exercise Class ]

 

BODYFLOW

NEW! Andrew Watson, Les Mills Presenter, Les Mills International

Sponsored by Les Mills International

[ Exercise Class ]

 

LES MILLS BODYFLOW

NEW! Andrew Watson, Les Mills Presenter, Les Mills International

Sponsored by Les Mills

[ Exercise Class ]

 

STOTT PILATES Bodyweight Training

NEW! Adriana Rotella, Lead Instructor Trainer, Merrithew

Sponsored by Merrithew

[ Exercise Class ]

 

305 Fitness - Dance Cardio X HIIT Group Fitness
NEW! Sadie Kurzban, Founder and CEO, 305 Fitness
Sponsored by 305 Fitness
[ Exercise Class ]

 

8:30 - 9:45 a.m. | Keynote Session & Annual Meeting

 

Atomic Habits: How to Get 1% Better Every Day

NEW! James Clear, Best-selling Author, Entrepreneur

Sponsored by Matrix Fitness

[ Leadership ]

Simultaneously translated into Portuguese, Russian and Spanish

 

10:00 - 11:30 a.m. | 24th Annual IHRSA Financial Panel

 

A Financial Perspective on Today's Consumer, Industry Trends, & Challenges

Panel Discussion moderated by Rick Caro, President, Management Vision, Inc.

NEW! Zach England, Director, Harris Williams

[ Strategy & Finance, Leadership ]

 

10:00 a.m. - 5:00 p.m. | TRADE SHOW

 

11:00 a.m. - 12:00 p.m. | Education Sessions

 

Group Fitness Variety and Strategy for Increased Revenue

Ingrid Knight-Cohee, Director of Group Fitness, Steve Nash Fitness Clubs, Canada

[ Fitness Programming ]

 

Winning in Fitness Business: Lessons from Over 50 Years in Club Management

Phillip Mills, Managing Director, Les Mills Clubs & Les Mills International, New Zealand

[ Leadership ]

 

Legal Strategies: Compliance, Liabilities, & Employment Laws

Adam Sloustcher, Attorney, Fisher & Phillips LLP

Todd Scherwin, Regional Managing Partner, Los Angeles, Fisher & Phillips LLP

[ Legal ]

 

New Member On-boarding

NEW! JoAnna Masloski, Chief Operating Officer, The Wellbridge Company 

[ Member Retention ]

 

Creating Moments of Magic in Customer Service

Adrian Antigua, General Manager, Gainesville Health & Fitness

[ Member Retention ]

 

Fitness Center Finance: Projecting Cash Flow Using Industry Benchmarks

Matthew Parrott, Ph.D., Vice President of Business Development, Corporate Fitness Works

[ Strategy & Finance ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

Corporate Wellness: The Lever to Expand the Fitness Market
NEW!
Massi Sardi, Managing Partner, Gympass
NEW! Mark Biegger, Former Chief Human Resources Officer, Procter & Gamble
NEW! Ryan Chapman, VP of Corporate Partnerships, Life Time Fitness
[ Supplier Seminar, Wellness & Community Programming ]

 

Nutrition in Your Health Club

Alexandra Larcom, MPH, RD, LDN, Senior Manager of Health Promotion & Health Policy, IHRSA

NEW! Jen Jasmin, RD, LDN, Nutrition Program Director, Mount Auburn Club

[ Wellness & Community Programming ]

 

11:00 a.m. - 12:00 p.m. | Networking Roundtable

 

Effective Sales Coaching for a Winning Sales Team

Moderated by Kathy Arena, Membership Director, Waverley Oaks Athletic Club

[ Sales & Marketing ]

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

 

11:00 a.m. - 12:00 p.m. | Fireside Chat

 

Shaking Up Fitness Programming in Your Club

Facilitated by Maureen “Mo” Hagan, Chief Operating Officer, canfitpro and Senior Director, Goodlife Fitness, Canada

[ Fitness Programming ]

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

 

12:15 - 1:15 p.m. | Member Center Meet-Up

 

Being Everywhere at Once: How to Best Manage Your Time with a Small Staff

Facilitated by Sherri McMillan, Owner, Northwest Personal Training

Learn from your peers and grow your network in this meet-up for studio & boutique club owners and managers, focused on identifying the strengths of your staff and prioritizing your time. Open to IHRSA club professionals and invited guests.

 

1:30 - 2:30 p.m. | Education Sessions

 

Programming Metrics that Matter & Drive Performance

NEW! Erin Kelly, Chief Strategy Officer, Brick Bodies

[ Fitness Programming, Personal Training, Technology ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

Foundational & Trending Legal Issues

Helen Durkin, J.D., Executive Vice President, Public Policy, IHRSA

[ Legal ]

 

Harnessing the Power of Your Fitness Services to Maximize Member Retention

NEW! Bret Gibson, Fitness Director, Rollingwood Athletic Club

[ Member Retention, Fitness Programming ]

 

Your Personal Training Team: Using Culture to Drive Profit

Ryan McKenzie, Consultant & Coach, Training with Ryan

[ Personal Training, Staffing, Sales & Marketing ]

 

Sales Strategies for Every Generation

Tim Forrest, President & Founder, Zone Fitness Clubs

[ Sales & Marketing ]

 

Hidden Gems: Identify, Develop, and Retain Top Talent at Your Club

Lisa Gorsline, President/General Manager, Corpus Christi Athletic Club

[ Staffing ]

 

Forecasting for Failure: Learning from Mistakes

NEW! Crystal Reynolds, Owner & Operator, 43 Degrees North Athletic Club

[ Strategy & Finance ]

 

What You Need to Know about “SEO”

Alan Leach, CEO & Director of Sales & Marketing, West Wood Clubs, Ireland

[ Technology, Sales & Marketing ]

 

1:30 - 2:30 p.m. | Networking Roundtable

 

Budget & Brand-friendly Marketing Strategies

Moderated by Aaron Moore, Director of Operations, VIDA Fitness

[ Sales & Marketing ]

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

 

1:30 - 2:30 p.m. | Fireside Chat

 

The Radical Notion: Physical Activity as Disease Prevention

NEW! Facilitated by Kenneth Cooper, M.D., Founder, Cooper Aerobics Center

Cedric Bryant, Ph.D., President & Chief Science Officer, American Council on Exercise

[ Wellness & Community Programming ]

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

 

3:00 - 4:00 p.m. | “Member Center” Networking Roundtable

 

Intro to Employee Hiring, Training, & Retention

Speaker to be Announced!

[ Staffing ]

 

 

 

 

SATURDAY, MARCH 21

 

IHRSA TechX

Join IHRSA industry and technology experts for a half-day tech experience! Discover new trends and methods for improving your use of technology in your club. Spend the morning addressing pressing and relevant technology topics with a direct impact on your business.

 

9:00 - 10:00 a.m. | Education Sessions

 

Data Privacy, Sharing & Protection

Franklin Wolf, Attorney, Fisher & Phillips LLP

[ Legal, Technology ]

 

Technology Hacks for Personal Trainers

Michael Cunico, National Fitness Manager, Fitness First, AUSTRALIA

[ Personal Training, Technology ]

 

Double Your Digital Web Leads Close Rate

NEW! Lindsey Leemis, Co-founder, Twist CRM Integrations and Industry CRM Consultant, acac Fitness & Wellness Centers

[ Technology, Sales & Marketing ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

Market Leadership Using Advanced Technologies

Nikolay Pryanishnikov, CEO, Russian Fitness Group, World Class, UFC Gyms, Russia

[ Technology, Leadership ]

 

10:15am - 11:15 a.m. | Education Sessions

 

Digital Trends for Your Fitness Club

Bryan O’Rourke, Managing Director, Fitness24Seven Thailand and CEO, Vedere Ventures

[ Sales & Marketing, Technology ]

 

Advances and Trends in Wearable Technologies

Jeff Cooper, Senior Manager of Business Development, Samsung

[ Technology ]

 

Technology’s Role in Staff & Member Data Security Concerns

Mike Rucker, Chief Digital Officer, Active Wellness

[ Technology, Staffing ]

 

How AI is Changing the Health & Fitness Industry

NEW! Valerie Bures-Bönström, Co-owner, Mrs. Sporty GmbH, Germany, and CEO, Pixformance, GERMANY

[ Technology, Member Retention ]

Simultaneously translated into Portuguese, Russian, and Spanish

 

11:30 a.m. - 12:30 p.m. | Keynote Session

 

Imagine the Future

NEW! Crystal Washington, Futurist, Technology Strategist, Author

Sponsored by MXM

[ Technology, Sales & Marketing ]

"Simple: 'You must go ... if you want to grow!' To go is a must ... to leave the competition in the dust"

— Freddy Reyes, World Fitness Centers in San Juan, Puerto Rico

IHRSA-2020-Brochure-Cover

Download the IHRSA 2020 Brochure Today!

Get a jump-start on learning about the exciting IHRSA 2020 education sessions, networking events, and Trade Show details.

 

DOWNLOAD BROCHURE