Commissioned by ChinaFit and IHRSA, this Deloitte report provides a comprehensive and authoritative examination of the health and fitness industry in China.

The 2019-2020 China Health and Fitness Market White Paper analyzes the growth, trends, and outlook of the fitness industry in the top 18 cities of China. Topics covered include business models, market developments since 2000, key investment and acquisition cases, consumer behavior, challenges and opportunities, the competitive landscape, and profiles of leading club companies. Also included is an analysis of the impact of COVID-19 on the fitness industry in China.


The report is organized into the following chapters:

  • Chapter 1: Overview of China Health & Fitness Industry
  • Chapter 2: Trends of the China Health & Fitness Industry
  • Chapter 3: The Impact of COVID-19
  • Chapter 4: Overview of Health & Fitness Markets in Cities
  • Chapter 5: Profiles of Leading Gyms
  • Chapter 6: Interviews with Leading Industry Experts

The report is based on hundreds of store visits and interviews across 18 cities in China, as well as big data analysis of current market information.

Get the China Fitness Industry Report

“The report is a valuable resource for industry stakeholders across the globe. The in-depth analysis of the unique fitness landscape in China provides club operators, suppliers, and investors with the intel needed to evaluate development and expansion opportunities.”

—Melissa Rodriguez, IHRSA Senior Research Manager