A Movement To Spread The Word On The Many Reasons To Lead An Active Life
About This Resource
As an industry, we have set a goal for ourselves to be recognized as a primary solution to the global physical inactivity epidemic. #WhyGetActive is a social media movement born at the grassroots level to combat that crisis.
This campaign brief provides an overview of:
The purpose of #WhyGetActive
A history of the campaign
Benefits of joining the movement
Strategies for getting involved with #WhyGetActive
