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The one-day, must-attend virtual event for fitness professionals.

 

Thursday, September 17, 2020

 

CECs/CEUs are being offered to all IHRSA Innovation Summit attendees. Additional information to be provided prior to the event.*

 

9:00 a.m. EDT | Sponsor Marketplace

 

Sponsor Marketplace Opens!

Visit and connect with event sponsors through IHRSA’s Sponsor Marketplace! Displaying the latest equipment, programming, and technology, the Sponsor Marketplace will allow you to browse and connect directly with event sponsors via chat messaging or video call.

9:00 - 9:45 a.m. EDT | Exercise Class

 

Zumba: Let it MOVE YOU!

Sponsored by Zumba Fitness LLC

Kelly Bullard, MS, Zumba Education Specialist, Zumba Fitness

 

Dozens of exhilarating rhythms…one amazing experience! Shake up the dance floor during a high energy Zumba workout with killer choreo to the exotic sounds of African, French reggaeton, and sexy Latin rhythms, as well as cutting-edge hip-hop. Learn new choreography techniques for a non-stop, get-down-and-dance, calorie-burning workout! Feeling the music and getting fit never felt so good. Take your mind, booty, and soul on a full-blown fitness journey.

 

This class will both challenge and inspire you at the same time! Learn how to make your routines really ‘pop’ with hits from multi-platinum Latin artists like Pitbull, Jennifer Lopez, Shakira, Enrique Iglesias, and more. Join Kelly and shake off those virtual lecture aches and have some fun!

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9:45 - 10:00 a.m. EDT | Welcome

 

State of the Industry

Brent Darden, Interim President & CEO, IHRSA and Chairman, REX Roundtables
Jay Ablondi, Executive Vice President of Global Products, IHRSA
Melissa Rodriguez, Senior Research Manager, IHRSA


Using recent industry trends and data, IHRSA leaders will share an update on the state of the industry and provide insights on what the future of the industry may look like as the world continues to recover from the global pandemic.

10:00 - 11:15 a.m. EDT | Panel Discussion

 

The Future of the Fitness Business

Sponsored by Club Automation | Motionsoft

Moderated by Chantal Brodrick, Content & Communications Specialist and Board Member, Fitness Australia
Sandra Dunne, Managing Director, Gym Plus, Ireland
Colin Grant, CEO, PURE International Group, China
Greta Wagner, Executive Vice President & Executive Director, Chelsea Piers
Adam Zeitsiff, Industry Executive & Former CEO, Gold’s Gym

 

CEC/CEU: AFAA 1.0 | IFPA 1.0 | NASM 0.1 | NCSF 1.0 | NFPT 0.2

After months of restrategizing, innovating, and rebuilding, the fitness world continues to adapt into a different version of what it once was. Gym closures, temporary shutdowns, and staff changes have forced the industry to embrace change in order to survive. Hear about the experiences of executive club leaders from around the world as they provide key learnings from the past few months and discuss how they have navigated changes, provide excellent customer service, and rebuild their teams.

 

Learning Objectives:

    • Learn leadership approaches from four panelists with unique business models and geographic locations across the globe
    • Discover what the impact that temporary closures—and some re-closures—had on overall business operations
    • Dive into the impacts and strategies of specific operational areas, such as group fitness, personal training, children’s programming, and pools
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How to Integrate a Phygital Member Experience to Succeed in the New Normal

Sponsored by Technogym

Mark Bentwitch, Digital Sales Manager - North America, Technogym

 

How are you captivating your potential market? In a world with increasing competition and new possibilities outside the captive market, offering a digital experience to satisfy consumers is rapidly becoming a must for any fitness operator.

Join Technogym’s Digital Sales Manager for North America, Mark Bentwitch as he shares information about the evolving market. Learn how to integrate technology and enhance the member experience. 

 

Learning Objectives:

    • Discover how to offer an exciting and safe on-site experience, blended with an online journey with services always accessible, is needed to be successful in the market scenario
    • Explore how mywellness digital platform has concretely supported operators in implementing a digital transformation on their business
    • Learn how to seamlessly integrate live & on-demand classes for personalized training experience at the facility, outdoor & on-the-go
    • Discover how facilities have already implemented new solutions to keep their members engaged during uncertain times

11:30 a.m. - 12:30 p.m. EDT | Sessions

 

Preparing Budgets for Every Scenario

Larry Conner, CPA, President & General Manager, Stone Creek Club & Spa

 

CEC/CEU: ACE 0.1 | AFAA 1.0 | NASM 0.1 | NCSF 1.0 | NFPT 0.2

With each passing day, new policies, mandates, and standards are handed down to your club. From mask requirements to new cleaning products to enhanced staff training, making sense of how it all impacts the bottom line is crucial—but where do you begin? Join Larry Conner, CPA, president & general manager of Stone Creek Club & Spa as he works with you on contingency planning for your club.
 
After crafting a plan for a variety of percentages of returning members, Stone Creek Club & Spa officially started their reopening on May 15. Stone Creek prepared for all possible scenarios and the impacts on their operational and staffing structure.
 
By considering all the variables and potential scenarios, you’ll get guidance on different budget plans, strategies, and ways to plan ahead.
 
Learning Objectives:
    • Gain an understanding of budgetary changes you should plan for
    • Learn how to stay organized, or get re-organized, amongst the chaos
    • Understand and leverage key performance indicators (KPIs) and see how they are changing
    • Explore accounting controls needed in the current state of the fitness industry
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Developing an Innovation Strategy for You, Your Business, & Your Team

Michele Melkerson-Granryd, General Manager, Castle Hill Integrative Fitness
José Teixeira, Head of Customer Experience, SC Fitness
 
 
CEC/CEU: ACE 0.1 | AFAA 1.0 | IFPA 1.0 | NASM 0.1 | NCSF 1.0 | NFPT 0.2
 
Now is the time to innovate. Whether you’re making changes in your workplace, at your home, or to your personal goals, innovation is constantly playing a key role.

In this session, you’ll first learn first from Michele Melkerson-Granryd, general manager at Castle Hill Fitness 360 in Texas. Amidst COVID-19 restrictions, Castle Hill Fitness pivoted to a new workout model by creating “workout pods,” restructuring their memberships, and setting the bar for the new member experience. Having led teams across nearly all departments of the club setting, Melkerson-Granryd is a true expert in guiding teams. Learn from her about both interpersonal skill and personal innovation during this challenging time.

Next, you’ll hear from José Teixeira, head of customer experience at SC Fitness in Portugal. An expert in managing customer relationships, Teixeira was a key player in pivoting from in-person operations to a massive online program for SC Fitness, a turnaround that went from a two-year roll out plan that took effect in just six days! Learn from Teixeira on implementing change and innovating in your workplace to provide great customer service.

Learning Objectives:
    • Discover personal, interpersonal, and professional ways to reimagine your communication and leadership skills
    • Learn how innovation plays a key role in the success of your organization
    • Identify areas where you can strategize with your team to enhance innovation
    • Identify and break down barriers and roadblocks through strategic thinking
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Reinvent the Fitness Value Chain: Find Your Competitive Advantage

Sponsored by ABC Financial

Bill Davis, President & CEO, ABC Financial
 

We are in a perfect storm: a pandemic has caused clubs to close–some permanently–forcing members to seek an alternative or a lower-cost option. Connected fitness devices at home are gaining popularity. Well-publicized articles from trusted sources are citing negative consumer sentiments towards fitness clubs.


The competition is no longer another gym in the same zip code. With the evolving competitive landscape, a club operator must reinvent the fitness value chain to be successful. As business strategist Michael Porter said: “The key to growth—even survival—is to stake out a position that is less vulnerable to attack from head-to-head opponents.” Join Bill Davis, president & CEO of ABC Financial, in understanding fitness’ value chain, your club’s role in it, and how it is key to identifying your competitive advantage in the new era of fitness.

 

Learning Objectives:
    • Define and explore the new fitness value chain
    • Discuss the role of technology inside and outside of the club
    • Hear a unique outlook on the fitness industry
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12:45 - 1:45 p.m. EDT | Keynote Presentation

 

Imagine the Future

Sponsored by Club OS

Crystal Washington, Futurist, Technology Strategist, Author

 

CEC/CEU: AFAA 1.0 | IFPA 1.0 | NASM 0.1 | NCSF 1.0 | NFPT 0.2

How is technology directly impacting the way you do business and the way your customers view your business? In this session, Crystal Washington will identify the significant ways in which technology is changing human beings and everyday business. Washington will help you discover how technology is impacting the job market and your customers' communication preferences and needs.

 

Through tangible examples of the impact of tech on the business world, Washington will help you gain a better understanding of generational differences and technology preferences for increased team participation and client acquisition. Most importantly, uncover what you should do now that is right for your business to get ahead and thrive!

 

Learning Objectives:

    • Discover significant ways that technology has and is changing business
    • Tap into customer communication preferences
    • Understand generational differences and how these will continue to impact your business this fall and beyond!
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2:00 - 3:15 p.m. EDT | Sessions

 

Reimagine Your Sales Strategy

Luke Carlson, CEO, Discover Strength

 

CEC/CEU: ACE 0.1 | AFAA 1.0 | IFPA 1.0 | NASM 0.1 | NCSF 1.0 | NFPT 0.2

The way consumers view, buy, and engage with your brand is changing. Pricing structures, freezes, and cancellation policies have been worked, reworked, and reapproached for months. 

 

Learn about customer loyalty and how to manage your memberships as the world recovers and continues to operate during a pandemic. Join Luke Carlson, CEO of Discover Strength, as he reviews what has changed, how to stay innovative, and how you can continue to earn revenue despite challenges.

 

Learning Objectives:

    • Identify key changes that need to be made in your sales process
    • Discover ways to increase revenue when memberships aren’t quite enough
    • Learn current best practices to keep your customers coming back
    • Develop your own improved sales plan, policies, and incentives
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Reimagining the Fitness Experience

Moderated by Anastasia Yusina, President, Strata Partners
Rob Barker, President, Precor and Executive Board Member, Amer Sports
Bill Davis, CEO, ABC Financial
Blair McHaney, President & CEO, MXM
Jeff VanDixhorn, CRO & Co-founder, Club Automation | Motionsoft | CSI Spectrum | TennisSource
Marco Zambianchi, President - North America, Technogym

 

The industry is experiencing constant day-over-day change. Collaboration and relationships are playing a key role in industry successes. The customer experience has evolved immensely, from virtual workouts to how club members stay connected to their club. Hear from five industry supplier executive leaders as they continue to drive innovation, provide for their clients and their members, and reimagine the fitness community.

Learning Objectives:

    • Identify how business and customer relationships have evolved as the way we work and communicate changes
    • Thinking ahead, reimagine your club needs and strategies as suppliers identify new trends
    • Learn how you can integrate the virtual experience
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Building Content for Connection: From Fitness Center to Experience Center

Sponsored by Precor

Erica Tillinghast, Global Education Manager, Precor

Dave Flynt, Vice President – Experience Design, Precor

 

Personal fitness journeys, and the businesses that support them, have never been more disrupted than they are today. Changes around exerciser engagement that were already happening in our industry are accelerating in the current climate. Designing and implementing a content action plan that builds on your relationship with your customers and nurtures their needs for connection, belonging, and empowerment is a winning combination. 

 

This session will explore the fundamentals of human connection, break down what exercisers seek in today’s fitness experiences, and offer practical tools and strategies to design and deliver content that meet your members wherever they are.

 

Learning Objectives:

    • Learn best practices to reconnect with your members and community
    • Identify what exercisers are seeking and what may be missing from your experiences
    • Tap in to the personal fitness journey for each of your members, creating a sense of essential value
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3:30 - 4:30 p.m. EDT | Keynote Presentation 

 

One More Thing, One More Time

Sponsored by ClubConnect

Josh Sundquist, Best-selling Author, Paralympian

 

CEC/CEU: AFAA 1.0 | NASM 0.1 | NCSF 1.0 | NFPT 0.2

Josh Sundquist's presentation blends clean stand-up comedy with soulful storytelling. Experience a roller-coaster ride of laughter, tears, chills, and still more laughter. Learn from Sundquist on key objectives such as resilience during times of change, maintaining humor in stressful situations, and planning for the future with an expanded vision of what is possible.

 

Josh's life story is a reminder of how all our stories are interconnected, how even our smallest actions and decisions impact the world around us. Walk away with a fresh perspective on everything you have to be grateful for, with resolve to overcome personal and professional challenges, and with a commitment to do "One More Thing, One More Time" to reach your fullest potential.

 

Learning Objectives:

    • Learn about Josh’s story and how you can achieve resilience in times of change
    • Renew your perspective on gratefulness and overcoming challenges
    • Find positivity and humor during challenging times
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4:45 - 5:45 p.m. EDT | Sessions

 

Innovate, Motivate, & Engage Your Members to Build Loyalty

Diva Richards, Founder & CEO, Hard Work No Excuses

 

CEC/CEU: ACE 0.1 | AFAA 1.0 | IFPA 1.0 | NASM 0.1 | NCSF 1.0 | NFPT 0.2

Staying engaged with your members during this time and creating brand loyalty is what will set you apart from your competitors. Diva Richards, founder & CEO of Hard Work No Excuses, develops her own style and energy within her facility. Learn from Richards about how to motivate your members, innovate with your team, and create the clarity and true purpose needed for your brand so that your customers stay loyal. 

 

During club closures in New Jersey, Richards’ facility saw continued retention rates of about 80%. Upon reopening, customers are coming back, staying engaged, and continuing to be committed to staying motivated. 

 

Learn what you can do to keep your customers coming back by motivating and innovating!

 

Learning Objectives:

    • Clarify your mission statement and your facility’s purpose, and reignite your team with that message
    • Engage in new thinking and new energy for your facility by identifying what makes your club unique
    • Learn common pitfalls of building a brand
    • Identify ways that you can grow your business, network, and membership
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Expressions of Love: How to Innovate Your Member Experience with Fresh Insights

Sponsored by MXM

Blair McHaney, CEO, MXM

 

Members are loving many of the changes that were a result of mandates around the pandemic.  Where you find love, you'll find opportunities to innovate and build greater loyalty.  Discover key themes behind those expressions of love from your members and gain greater insight into member behavior. Learn to use these insights to drive innovations that will build trust and member loyalty for increased, long-term profitability. 

 

Blair McHaney will take you through the five key insights about love found in over 100,000 recent survey responses—and show you how you can find your members’ drivers of love.

 

Learning Objectives:

    • Identify important new key drivers of member love in these COVID-19 times
    • Learn new ways to identify key drivers specific to your fitness clubs
    • Learn how to translate insights into action steps that drive meaningful improvement
    • View examples of actionable insights and action plans
    • Build a framework for driving experience innovation from member feedback
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IGNITE!

IGNITE! is a fast-paced, 60-minute event where guest speakers have 5 minutes to convey a concept they are passionate about, themed around innovation. Presenters share their personal and professional insights on a host of topics that are informative and enlightening!

 

CEC/CEU: IFPA 1.0 | NFPT 0.2

 

How to Create & Foster a Diverse Fitness Community

Shanel Anderson, Founder, Soul City Yoga

 

How Great Leaders Respond to Adversity & Crisis

Sandy Franco, Owner, Franco Athletic Clubs

 

How Team Innovation Will Keep Your Gym From Crashing

Brent Gallagher, Owner, Avenu Fitness

 

Today's Best Marketing Tool: Using Your Members' Voices

Jenny Hymer, Vice President of Customer Success, MXM 

Sponsored by MXM

 

Exceeding Expectation Through Technology: Taking Care of Your Customers

Eduardo Netto, Technical Director, Bodytech, Brazil

 

Planning for the Future

Paula Neubert, President & General Manager, Club Greenwood

 

Maximize your Gym Profitability with Lateral Rebound Training

Stefan Sillner, Global Business Development, ALPHA CHAMP

Sponsored by ALPHA CHAMP

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6:00 - 7:00 p.m. EDT | Special Event

 

Social Hour and Networking

Hosted by Marisa Hoff & Chris Stevenson of Stevenson Consulting


Connections have never been so important! Join IHRSA for a creative networking hour. Reconnect with old friends and make new connections during this event.

 

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7:00 - 7:45 p.m. EDT | Exercise Class

 

Zumba: Let it MOVE YOU!

Sponsored by Zumba Fitness LLC

Kelly Bullard, MS, Zumba Education Specialist, Zumba Fitness

 

Dozens of exhilarating rhythms…one amazing experience! Shake up the dance floor during a high energy Zumba workout with killer choreo to the exotic sounds of African, French reggaeton, and sexy Latin rhythms, as well as cutting-edge hip-hop. Learn new choreography techniques for a non-stop, get-down-and-dance, calorie-burning workout! Feeling the music and getting fit never felt so good. Take your mind, booty, and soul on a full-blown fitness journey.

 

This class will both challenge and inspire you at the same time! Learn how to make your routines really ‘pop’ with hits from multi-platinum Latin artists like Pitbull, Jennifer Lopez, Shakira, Enrique Iglesias, and more. Join Kelly and shake off those virtual lecture aches and have some fun!

 

*Schedule subject to change

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Don't miss out! Reserve your spot today!

REGISTER NOW

Sponsor Opportunities

Sponsorship opportunities are available. To learn how your company can get involved, please email Lynne Devaney.

 

BECOME A SPONSOR