Achieve Visibility Among Fitness Industry Leaders & Reach New Customers Worldwide

Where Health Clubs Do Business

Our members are the owners and decision-makers of the largest and most profitable facilities in the world. Consequently, IHRSA provides your company global exposure unmatched by any other fitness industry website or publication.

Buying Power

IHRSA clubs recognize the positive correlation between club profitability and facility improvements. As a result, IHRSA members have demonstrated a willingness to reinvest in their facilities at a greater rate than non-IHRSA clubs.

• 82% of readers are either directly responsible for, or have influence on, their clubs’ purchasing decisions regarding fitness equipment, services, and supplies.
• 83% of the CBI readers surveyed plan to purchase fitness equipment within the next 18 months, 75% within 12 months.
• CBI and the IHRSA Trade Show were ranked as the top two informational resources readers look to when purchasing fitness equipment or services.
• Leading clubs spent, on average, more than $90,000 on fitness equipment and facility related purchases in 2016.
• 87% of readers surveyed took one or more of the following actions in the past year as a result of seeing an advertisement in CBI: Visited an advertiser’s website (78%); Discussed an ad with others (49%); Referred/shared an ad with others (31%); Communicated with a salesperson (26%); Purchased an advertised product or service (25%); Recommended the purchase of an advertised product or service (17%).

  Source: 2017 CBI Reader Survey