The Keynotes and all Education Sessions will be simultaneously interpreted into French, German, Italian, Portuguese, Russian, and Spanish.



13:00 – 21:00 | Registration Desk Open


16:30 – 17:45 | UFIT Going Global: Making Fitness Inclusive for All

Kilian Fisher, International Public Policy Advisor, IHRSA, IRELAND
Catherine Carty, UNESCO Chair Inclusive PE, Sport, Recreation and Fitness Project Manager, Institute of Technology Tralee, IRELAND

UFIT has launched in Ireland, Peru, Spain, the United States and is scheduled to launch August 2017 in Canada. It has been stated that 98% of us in our lifetime will have a disability of some sort. Find out how YOU can make a difference as well as increase your membership sales and retention with this huge untapped market whilst joining this global social change movement.


18:00 – 19:30 | Opening Keynote & Award Presentation


Welcome to London!

Joe Moore, President & CEO, IHRSA
Derek Gallup, EVP of Fitness, New Evolution Ventures


The State of the UK Fitness Market

David Minton, Director, Leisure Database Company, UNITED KINGDOM

The UK is unique in auditing the fitness industry in granular detail each year. The Leisure Database Company has developed a consistent methodology for the industry and built a database now used by operators, suppliers and financiers to the industry. You will receive highlights from the annual State of the UK Fitness Industry Report, which includes trend analysis, growth in number of gyms, members, value of the industry and the penetration rate, which reached 14.9% in 2017. David believes the UK is beginning the golden age of fitness and will share his projections of growth leading to 2020.


Pioneering an Adaptive Digital Strategy

Ben Hammersley, Author & Futurist, UNITED KINGDOM

Sponsored by Technogym

Ben will show you how to create a digital strategy with longevity: one that adapts to emergent user behaviour, new technologies, and any new developments in the business landscape. You will learn how to future-proof your plans, deal with the unknown, and optimise your marketing for the next 1000 days.


19:30 – 21:30 | Opening Reception




8:00 – 8:30 | Sponsor Networking


8:30 – 9:30 | Changes in Trends & Expectations for the Future

Herman Konings, Futurist, and Managing Director, Antwerp Agency, BELGIUM

The health and sports industry is becoming increasingly aware that age doesn’t dictate wisdom or taste any more, and that Millennials are re-writing youth culture for all ages. Change psychologist Herman Konings will guide you through the slightly bizarre world of the different generations from the Digital Aboriginals, who could swipe before they could grab, and the Master Boomers, who are adding years to life as much as life to years!


9:45 – 10:45 | Commercial Innovation & Marketing: Impacts of Digital on Business Processes

Pablo Foncillas, Lecturer of Marketing, Department of Business Administration, IESE Business School, SPAIN

Pablo will deliver the keys to sell more in an omni-channel environment. He will look at best practices in how to connect with clients, and show you how to take advantage of technological and other levers that permit the creation of relationships with customers – both online and offline.


10:45 – 11:15 | Sponsor Networking Coffee & Tea Break


11:15 – 12:15 | CEO Panel


The Epicentre of Industry Growth & Innovation

Moderated by Rick Caro, President, Management Vision, Inc., USA
Nikolay Pryanishnikov, CEO, Russian Fitness Group, RUSSIA
John Treharne, CEO, The Gym Group, UNITED KINGDOM
Steen Albrechtslund, CEO, Fitness World

Europe seems to be at the root of the most activity for the health club industry worldwide. As the most active continent, it has major club companies expanding, going public, selling and consolidating. A variety of segments are increasing in scope, including studios, HV/LP (high-volume, low-price) and even municipal centres. New business models, virtual group exercise classes, major technological advances and innovation are the norm here. This is all happening despite political pressures and economic challenges. Rick will lead the panel in a discussion of what they see on the horizon for the industry.


12:15 – 13:15 | Sponsor Networking Luncheon


13:15 – 14:15 | The Future of the Discount Market: Saturation or Growth?

Henrik Gockel, Founder, Managing Director & Co-Owner, PRIME TIME fitness, GERMANY

Discount fitness continues to be the fastest growing market segment in Germany, however the first signs of a slowdown are appearing. New competitors with new concepts are being introduced. Discount fitness initially increased penetration rates, but further growth needs to come through new gym members. Are there more opportunities at the other end with the premium market? Henrik will identify current developments in the German fitness market and opportunities for the industry.


14:15 – 15:15 | Sponsor Networking Coffee & Tea Break


15:15 – 16:15 | Customer Relationships: The Importance of Fairness, Emotion & Connection

Kevin Money, Ph.D. , Director, Positive Psychology Forum, and Director, John Madejski Centre for Reputation, Henley Business School, UNITED KINGDOM

Kevin will focus on the psychology of customer relationships and what can lead to positive and negative outcomes. He will draw on his experiences in both the corporate and not-for-profit sector as well as sharing stories from his research in the health sector.


16:30 – 17:30 | Language Discussion Groups


Open Evening




8:00 – 8:30 | Sponsor Networking


8:30 – 9:30 | The Techstorm is Disrupting Society and Business

Nicklas Bergman, Entrepreneur & Venture Capitalist, SWEDEN

In a time when established businesses are under constant pressure to innovate and stay ahead of the competition, it’s vital to understand that with technological development comes the need for business innovation. Nicklas will share insights for conquering the digital world, using examples of emerging technologies relevant to the industry, case studies from some of the best tech companies in the world, and tools for analysing technologies, assessing the business implications, and adapting to a new uncertainty.


9:45 – 10:45 | Sustainable Leadership – In Work & Life

Maureen Hagan, Vice President, Program Innovation & Fitness Development, GoodLife Fitness, CANADA

Learn 7 principles of leadership that will help you renew your passion, clarify your purpose and sustain your personal power as a leader. Maureen will present the top 15 practices that sustain leadership success as well as a 15-minute daily self-care routine that will help you become a master of your leadership habits.


10:45 – 11:15 | Sponsor Networking Coffee & Tea Break


11:15 – 12:15 | Sales Management Strategies to Maximise Your Profits

Alan Leach, Regional General Manager, West Wood Clubs, IRELAND

Looking to increase your membership sales by up to 270% without reducing your prices? Gain insight into a proven sales management system that guarantees fitness business success. You will review examples of the most profitable sales and marketing campaigns, discover ‘auto- pilot’ lead generation tools that will pack your club with new sales leads and learn how to dominate your market with proven web strategies. Learn about Key Performance Indicators and how to manage your sales department so even low-price competition is never a threat.


12:15 – 13:15 | Sponsor Networking Luncheon


13:15 – 14:15 | The Impact of Social Media on Sales & Retention of Members

Frank Furness, Consultant, Frank Furness & Associates, UNITED KINGDOM

Learn why and how you should be using the ‘Big Five’ of social media, how to dominate Google for difficult search terms and the incredible power of video in marketing your club to attract new members. Find out how your ’10 touch’ plan will connect with and retain existing members, and learn about the successful health and fitness businesses that are making millions online.


14:15 – 15:15 | Sponsor Networking Coffee & Tea Break


15:15 – 16:15 | Trends & Insights: The Future of Fitness

Christophe Andanson, President, FHRSA, FRANCE

Christophe will look at different business models in the industry and give you to the tools to choose the right model(s) for your business. He will provide a detailed analysis of the strengths and weaknesses of the Low-Cost and Boutique models, compare them to the traditional Multi-purpose and Premium models, and look at how these newer models are faring in other industries.


16:30 – 17:30 | Keynote Address


The Disruptive Leader

Jamil Qureshi, Founder, JQED, UNITED KINGDOM

Sponsored by Keiser Corporation

Having spent 15 years working with the world’s top performers in sport and business, Jamil can define ‘the difference that makes the difference’.  In business, he has developed leadership and cultural change programmes for a host of global blue chip clients. Jamil will share his thoughts on the 'principles of high performance thinking' in sport and business, and how you can maximise your own potential and that of your teams by creating an attitude and mindset for success'.


17:30 – 19:00 | Reception




9:00 – 15:00 | London Health Club Tours

Networking Events

Sponsor Networking 

The opportunity to meet one-on-one with leading suppliers of fitness equipment and services at Education Seminars presented by suppliers, at lunch in the Supplier Showcase, and throughout the event.

Lunches and Receptions

Opening and Closing Receptions will give you the opportunity to meet more than 500 industry professionals.

“The IHRSA European Congress is not to be missed. It is an opportunity to attend top-notch educational sessions, meet with leading equipment suppliers, experience the latest innovations in products and programs, and to meet and network with industry leaders from all over Europe and the Middle East. I always leave the event motivated, inspired and re-charged!”

– Fred Hoffman, Fitness Resources, France

Download the Brochure Today!

The IHRSA European Congress features presentations delivered by executives from inside and outside the health club industry, providing thought-provoking commentary on trends shaping business and the fitness industry. Networking events, focus group discussions, and lunch and evening receptions provide the opportunity to build relationships with colleagues from throughout Europe.