As part of your Institute package, you will receive the following research and management publications valued at over $800. Institute faculty reference these resources during their courses and they will serve as references for you long after The Institute has ended.
Comprehensive industry overview, including input from several industry leaders from independent clubs, large club chains, club associations, and federations.
Detailed information about health and fitness club benchmarks and other aspects of club performance, including membership growth & traffic, facility reinvestment, financial statement data, and more.
Detailed insight into the participation trends of both member and non-member consumers in U.S. health club facilities.
The report reviews retention measures and examines member retention, attrition, duration, and sales trends by gender, age group, country (U.S. and Canada), and club type (chain and independent). Sponsored by Life Fitness
Designed to help club owners, managers, and investors understand the market conditions in which clubs operate in order to help their businesses succeed.
Overview and analysis of the latest compensation practices for salaried and part-time health club positions.
In-depth analysis and insights on health club equipment practices. Topics covered include space allocation, spending, replacement cycles, units in operation, and utilization in training programs. Sponsored by Precor
This report helps club operators better understand personal and small group training clients, with a special focus on demographic analysis. Key findings as well as infographic insights are provided in the report.
This toolkit will provide you with resources to assess the needs of your community, strategies for designing and marketing programs, best practices for implementing successful programs, and tips for evaluating the outcomes.
Community outreach programs can differentiate your club, attract and keep members, and give your staff a sense of purpose among other benefits. This e-book will give you tips and tools for developing your programs.
Educating children on the importance of developing good habits now is critical to ensure a healthy future. This e-book will help you understand how children’s programming could benefit your club, determine how to best staff your children’s programs, and learn from case studies of clubs with thriving children’s programming.
Health club owners have to contend with a wide set of variables, making a solid strategic plan for what you can control that much more valuable. This e-book will look at ways to build your strategic plan, drawing on the experience of successful health club operators who have created an established presence in this often volatile industry.
— Ali Granryd, Castle Hill Fitness
Our educational events provide an array of speakers on business and strategy, instructional sessions for management success, peer-to-peer networking opportunities, and spectacular trade shows. Learn more about upcoming events.
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