The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
A sign hanging in Amy Williams’ office at the Little Rock Racquet Club, in Little Rock, AR, provides a daily reminder: “You get what you demand, and you encourage what you tolerate.”
Whenever she considers these sentiments—attributed to the late Tom Landry, the record-setting head coach of the Dallas Cowboys—she remembers the four enlightening days she spent last August at The IHRSA Institute.
“I was so inspired by The Institute,” Williams says. “After attending and having heard the incredible speakers, I couldn’t wait to hear these people again.
“I wanted to be one of these people.”
After having successfully carved out a first career as a financial analyst, Scott Marchakitus discovered that he very much wanted to pursue a second career—in fitness.
To achieve that goal, to fulfill his dream, he turned to IHRSA—and The IHRSA Institute—for assistance.
“I spent more than 20 years analyzing companies, both good and bad, and wanted to apply my knowledge to creating a sustainable business of my own,” he says. “I wanted a job that combined my knowledge of finance with my passion for fitness.
“Then, in 2016, I stumbled upon a fitness center at Fort Monmouth and fell in love with the facility.”
Since she was young, Swedish entrepreneur Annie Fältman has proactively, and persistently, pursued her career path of choice. At 16, she started her first fitness business—teaching group classes and courses for spinning instructors—and today she owns and operates four 360 Träningscenter clubs.
Fältman understood the importance of professional development, and appreciated the special value of attending The IHRSA Institute, held each year at the Kenan-Flagler Business School, at the University of North Carolina (UNC), in Chapel Hill. Undeterred by the distance or financial burden involved in traveling from Sweden to the U.S., she applied for and was awarded the John McCarthy Merit Scholarship.
Paul Hudson, the general manager and personal training director of The Cambridge Club, in Ontario, Toronto, Canada, has always been a firm believer in education. In fact, his career essentially took root while he was still a student at Brock University, in St. Catharines, Ontario, about a decade ago.
So, when the opportunity arose last summer for Hudson to attend the four-day, 2018 IHRSA Institute at the Kenan-Flagler Business School at the University of North Carolina (UNC) at Chapel Hill, he enthusiastically raised his hand to return to the classroom.
Ali Granryd, the assistant general manager of Castle Hill Fitness 360, in Austin, TX, understands better than most the critical importance of the word “ongoing” in the phrase “ongoing education.”
Which is why, last summer—despite a nearly lifelong involvement with health and fitness facilities—she was eager to attend The IHRSA Institute at the renowned Kenan-Flagler Business School, at the University of North Carolina (UNC) at Chapel Hill.
– Ali Granryd, Castle Hill Fitness 360
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