2019 AGENDA

WEDNESDAY, MARCH 13

6:00am - 7:00am | Networking Walk

Fitness Business Podcast #FBPFamily Meet Up

Chantal Brodrick, Fitness Business Coach, Active Management, and Host, The Fitness Business Podcast, AUSTRALIA

Sponsored by The Fitness Business Podcast

MARRIOTT MARQUIS | LOBBY

7:30am - 8:30am | “Making Connections” Orientation

Moderated by Nicole Johnson, director of U.S. Club Membership, IHRSA

Learn how to navigate through IHRSA 2019. This session will help you establish your game plan for success, meet like-minded attendees, and make the most of your experience!

SAN DIEGO CONVENTION CENTER | BALLROOM 20 LOBBY - BAYSIDE

9:00am - 10:15am | Education Sessions

Keeping Kids Active: Steps to Creating Youth Programs
Amanda Brown, Youth Director, Newtown Athletic Club
SAN DIEGO CONVENTION CENTER | ROOM 29 A
[ Wellness & Community Programming Track ]

The Next Generation Sales Process
Scott Gillespie, President, Saco Sport & Fitness
SAN DIEGO CONVENTION CENTER | ROOM 29 D
[ Sales & Marketing Track ]

From Club Door to Gym Floor: Blueprint to Increase Personal Training Revenue
Michael Cunico, National Fitness Manager, Fitness First Australia, AUSTRALIA
SAN DIEGO CONVENTION CENTER | ROOM 30 A
[ Personal Training Track ]

Influencing Your ECS For Maximum Recovery

Tim Gordon, Chief Science Officer, Functional Remedies

SAN DIEGO CONVENTION CENTER | ROOM 30 C

[ Supplier Seminar ]

This Is a Service Business: Are You Serving?
Mark Miller, COO, Merritt Clubs
Maria Miller, Regional Manager, Merritt Clubs
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Member Retention Track ]

Chatbots, Artificial Intelligence and Virtual Reality: Essentials for Your Business!
Fred Hoffman, M.Ed., Owner, Fitness Resources, FRANCE
Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish
SAN DIEGO CONVENTION CENTER | ROOM 31 C
[ Technology Track ]

The 5 Drivers of Competitive Advantage for Health Club Business Models
Bryan O’Rourke, CEO, Integerus, LLC and CSO, Gold’s Gym of Houston
SAN DIEGO CONVENTION CENTER | ROOM 32 B
[ Strategy & Finance Track ]

The Challenge of Change

Jan Spaticchia, Chairman & CEO, énergie Group, UNITED KINGDOM

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Leadership Track ]

9:00am - 10:15am | Technogym Seminar

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Personal Training Track, Supplier Seminar ]

10:30am - 12:00pm | Keynote Session & Award Presentation

Award Presentation: Associate Member of the Year

MINDBODY — Accepted by Rick Stollmeyer, CEO & Co-founder

Future Customer 2020

Chris Riddell, Digital Technology Expert, and Futurist

Sponsored by Myzone

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | BALLROOM 20

[ Leadership Track, Strategy & Finance Track, Technology Track ]

12:00pm - 1:00pm | Technogym Seminar

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Technology Track, Supplier Seminar ]

1:00pm - 3:00pm | 10th Annual Women's Leadership Summit

Be the Hero of Your Own Story
Sarah Moshman, Emmy Award-Winning Documentary Filmmaker
Sponsored by Club Automation + CSI Spectrum
SAN DIEGO CONVENTION CENTER | ROOM 24 A

1:30pm - 2:45pm | Education Sessions

Several IHRSA 2019 sponsors are offering presentations to share their story, provide industry insights and further educate participants. These interactive sessions will provide participants with pertinent information to continue a dialogue with the sponsors during the Trade Show.

Keeping Members Inspired and Accountable with Wellness Programming

Moderated by Cedric Bryant, Ph.D., FACSM, Chief Science Officer, American Council on Exercise

Greg Degnan, M.D., Medical Director, acac Fitness and Wellness

Sponsored by American Council on Exercise

SAN DIEGO CONVENTION CENTER | ROOM 29 A

[ Wellness & Community Programming Track, Supplier Seminar ]

Mind-Body Training: Are You Capitalizing on this Hot Trend?

Panel Discussion Moderated by Erika Quest, Industry Consultant, Instructor & Presenter

Nico Gonzalez, ACE, PMA-CPT, Owner, Fitness Physiques

Helen Vanderburg, Commercial Fitness Education Director, Balanced Body, Founder & Co-Owner, Heavens Fitness Studio

Eduardo Perez, Sr. Director Life Time Pilates, Life Time Fitness

Sponsored by Balanced Body

SAN DIEGO CONVENTION CENTER | ROOM 29 D

[ Fitness Programming Track, Supplier Seminar ]

Reimagining Club Memberships with Artificial Intelligence

Nick Thornton, Director of Sales, Club Automation + CSI Spectrum

Sponsored by Club Automation + CSI Spectrum

SAN DIEGO CONVENTION CENTER | ROOM 30 A

[ Sales & Marketing Track, Technology Track, Supplier Seminar ]

Creating an Irresistible Brand
Ron Selvey, VP B2B Marketing, MINDBODY
Sponsored by MINDBODY
SAN DIEGO CONVENTION CENTER | ROOM 30 C
[ Sales & Marketing Track, Technology Track, Supplier Seminar ]

Strategies from Industry Leaders: Why Recovery is Vital for Successful Health Clubs

Panel discussion moderated by Allison Flatley, Industry Consultant

Steve Saunders, Head Strength & Conditioning Coach, Baltimore Ravens

Joe Cirulli, CEO, Gainesville Health & Fitness

Steve Capezzone, CEO, Healthtrax International

Sponsored by HydroMassage

SAN DIEGO CONVENTION CENTER | ROOM 30 E

[ Equipment Track, Supplier Seminar ]

Winning in the Fitness Industry: Lessons from 50 Years of Club Management

Phillip Mills, Managing Director, Les Mills International

Sponsored by Les Mills International

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | ROOM 31 C

[ Leadership Track, Supplier Seminar ]

Differentiation 101: Finding Success by Going Green in a Crowded Fitness Market

Ivo Grossi, CEO, SportsArt

Christy Neil, Co-owner, The Source

Dallas Neil, Co-owner, The Source

Ricky Buoncore, Partner, Director of Fitness, Trilogy

Sponsored by SportsArt

SAN DIEGO CONVENTION CENTER | ROOM 32 B

[ Equipment Track, Supplier Seminar ]

Why Member Engagement is the Only Metric that Matters (and How Technology is the Key that Unlocks It)

Sharad Mohan, Founder & CEO, Trainerize

Sponsored by Trainerize

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Member Retention Track, Technology Track, Supplier Seminar ]

1:30pm - 2:45pm | Technogym Seminar

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Equipment Track, Supplier Seminar ]

3:15pm - 4:15pm | Education Sessions

Creating Value Focused Coaches: Converting Small Group Training Prospects to Clients
Sheldon McBee, Personal Training Director, Universal Athletic Club
SAN DIEGO CONVENTION CENTER | ROOM 29 A
[ Personal Training Track ]

What You Don’t Know Can Hurt: How Interviews, Secret Shopping & Buyer Personas Are the Backbone of Health Club Success
Meredith DeAngelis, CMO, Village Health Clubs & Spas
Jay Feitlinger, Founder & CEO, StringCan Interactive
SAN DIEGO CONVENTION CENTER | ROOM 29 D
[ Sales & Marketing Track ]

Performance Management Best Practices and Handling Terminations to Reduce Risk

Meredith DePersia, SPHR, Vice President of Human Resources, Active Wellness
SAN DIEGO CONVENTION CENTER | ROOM 30 A
[ Staffing Track, Leadership Track ]

Legal Issues Impacting the Fitness Workplace

Franklin Wolf, J.D., Attorney, Fisher Phillips
SAN DIEGO CONVENTION CENTER | ROOM 30 C
[ Legal Track ]

Club Business Metrics: The Importance of Data Analytics in Understanding Key Performance Indicators
Timothy Bainton, Founder, Blue Chip Sports Management
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Strategy & Finance Track, Technology Track ]

Leading by Design, Not by Default

Brent Darden, CEO, Brent Darden Consulting

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | ROOM 31 C

[ Leadership Track ]

Member Onboarding Strategies to Drive Revenue & Retention

Aaron Moore, J.D., Director of Operations, VIDA Fitness

SAN DIEGO CONVENTION CENTER | ROOM 32 B

[ Member Retention Track ]

Leading the Way Toward a Culture of Exercise for ALL

Panel Discussion moderated by Catherine Carty, UNESCO Chair in Inclusive PE, Sport, Fitness & Recreation, IRELAND

Kilian Fisher, International Public Policy Advisor, IHRSA, IRELAND

Noah Hastay, COO, Gainesville Health & Fitness

Jon Nasta, Director, Retention Solutions

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Wellness & Community Programming Track ]

3:15pm - 4:15pm | Networking Roundtable

Generating Increased Ancillary Revenue

Moderated by Kevin McHugh, COO, The Atlantic Club, Inc.

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 23 C

[ Fitness Programming Track ]

3:15pm - 4:15pm | Fireside Chat

Innovate to Renovate: Top Design Trends in Club Design

Facilitated by Rudy Fabiano, AIA, Principal, Fabiano Designs

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 26 B

[ Facilities Track ]

3:15pm - 4:15pm | Technogym Seminar

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Personal Training Track, Supplier Seminar ]

4:45pm - 5:30pm | Education Sessions

Elevate, Celebrate and Motivate: Redefining Group Fitness Success

Doris Thews, ACE, AFAA, Vice President of Group Fitness, Team Training and Innovation, VASA Fitness

SAN DIEGO CONVENTION CENTER | ROOM 29 A

[ Fitness Programming Track ]

A 90 Day Journey: Onboarding for Long-Term Retention

Lisa Gorsline, President & General Manager, Corpus Christi Athletic Club

SAN DIEGO CONVENTION CENTER | ROOM 29 D

[ Member Retention Track ]

A New Approach in Fitness Sales

Daniel Maia, Expansion & Sales Director, Solinca, PORTUGAL

SAN DIEGO CONVENTION CENTER | ROOM 30 A

[ Sales & Marketing Track ]

Digital Solutions for Analog Problems
Vladislav Khartukov, General Manager, Encore Fitness, RUSSIA
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Technology Track ]

Finding the Blue Ocean: Differentiating Your Club from All the Others
Scott Wildeman, President, Fitness Industry Council of Canada, CANADA
Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish
SAN DIEGO CONVENTION CENTER | ROOM 31 C
[ Strategy & Finance Track ]

Welcome Desk Bootcamp: On-boarding and Engaging Your Front-line Staff
Marisa Hoff, General Manager, Stevenson Fitness

SAN DIEGO CONVENTION CENTER | ROOM 32 B

[ Staffing Track ]

Boomers & Beyond: Embrace the Opportunity

Kristen Green, Executive General Manager, Aquafit, AUSTRALIA

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Wellness & Community Programming Track ]

4:45pm - 5:30pm | Networking Roundtable

Differentiating Your Club by Improving the Fitness - Wellness - Medical Continuum

Moderated by Michele Wong, Vice President of Operations, Active Wellness

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 23 C

[ Wellness & Community Programming Track, Fitness Programming Track ]

4:45pm - 5:30pm | Fireside Chat

Implementing Ideal Pay Practices

Facilitated by Guillermo Escobedo, Principal, Jackson Lewis P.C.

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 26 B

[ Legal Track, Staffing Track ]

4:45pm - 5:30pm | Technogym Seminar

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Technology Track, Supplier Seminar ]

4:45pm - 5:30pm | Australia & New Zealand Forum

Hosted by Richard Beddie, CEO, Fitness New Zealand

SAN DIEGO CONVENTION CENTER | ROOM 30 C

[ Legal Track, Strategy & Finance Track ]

4:45pm - 6:00pm | 22nd Annual IHRSA ILC Summit — A Gathering of Global Leaders

For Industry Leadership Council Members and invited guests. To become involved, email Meredith Poppler at mpoppler@ihrsa.org. 

Sponsored by ABC Financial

SAN DIEGO CONVENTION CENTER | ROOM 28 C

6:00pm - 7:30pm | ILC Summit Reception

Industry Leadership Council (ILC) Members and invited guests.

SAN DIEGO CONVENTION CENTER | ROOM 28

7:30pm - 9:30pm | Opening Welcome Reception

Join your colleagues from around the world to network and celebrate the energy and excitement of the industry!

Sponsored by MINDBODY

SAN DIEGO CONVENTION CENTER | BALLROOM 20 A

THURSDAY, MARCH 14

6:30am - 7:30am | Exercise Classes

Take Barre to New Heights!
Tracey Mallett, AFAA, BASI, PMA, CSN, Owner, bootybarre
Sponsored by JumpSport
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Exercise Class ]

STOTT PILATES: The Fitness Circle Flex Workout
Laureen DuBeau, Master Instructor Trainer, Merrithew
Sponsored by Merrithew
SAN DIEGO CONVENTION CENTER | ROOM 32 B
[ Exercise Class ]

LES MILLS GRIT — High Intensity Interval Training, powered by Polar Club

Nikki Snow, International Trainer and Presenter, Les Mills

Sponsored by Les Mills International

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Exercise Class ]

7:00am - 8:15am | “The FAST Track” Continental Breakfast

“The Fast Track” learning concept is intended to jump-start your morning breakfast with three, concurrent 20-minute presentations per time period. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.

7:00am - 7:20am

Trends in Club Design

Bruce Carter, Owner, Optimal Design Systems International

SAN DIEGO CONVENTION CENTER | ROOM 24 A

[ Facilities Track ]

Obstacle Course Racers: A New Revenue Stream

Sawyer Shea, Lead Coach & Program Designer, Results Fitness

SAN DIEGO CONVENTION CENTER | ROOM 24 B

[ Fitness Programming Track ]

Brand Growth in a Digital World

Shannon Malooly, Sales & Marketing Director, Claremont Club

SAN DIEGO CONVENTION CENTER | ROOM 24 C

[ Sales & Marketing Track ]

7:40am - 8:00am

Capitalizing on Boutique Fitness

Ashley Selman, Owner, Evolution Trainers

SAN DIEGO CONVENTION CENTER | ROOM 24 A

[ Fitness Programming Track, Strategy & Finance Track ]

Member Service in the Social Media Age

Marisa Hoff, General Manager, Stevenson Fitness

SAN DIEGO CONVENTION CENTER | ROOM 24 B

[ Member Retention Track ]

A Corporate Wellness Revolution: Creating a Strong and Sustainable ROI

Kate Golden, Director, People & Fitness Operations, Newtown Athletic Club

SAN DIEGO CONVENTION CENTER | ROOM 24 C

[ Wellness & Community Programming Track ]

7:30am - 8:30am | Exercise Classes

Battle of the Bounce!
Krista Popowych, Director of Education, JumpSport Fitness
Andrea Pena, Studio Owner, Instructor & Choreographer, FIT 7/8
Karen Molina, Instructor & Choreographer, FIT 7/8
Sponsored by JumpSport
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Exercise Class ]

WaterRower Crew Conditioning
Kein Weichert, Director of Education, WaterRower
Sponsored by WaterRower
SAN DIEGO CONVENTION CENTER | ROOM 32 B
[ Exercise Class ]

HIIT the Circuit — powered by Balanced Body

Helen Vanderburg, Commercial Fitness Education Programs Manager, Balanced Body

Sponsored by Balanced Body

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Exercise Class ]

8:30am - 9:45am | Keynote Session & Award Presentation

Award Presentation: Woman Leader Award in Honor of Julie Main

Francesca Schuler, CEO, In-Shape Health Clubs

The 5 Second Rule: Achieve Breakthrough Performance in Your Career & Life

Mel Robbins, Author & Entrepreneur

Sponsored by Technogym

Simultaneously translated into Japanese, Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | BALLROOM 20 A

[ Leadership Track, Staffing Track, Strategy & Finance Track ]

10:00am - 6:00pm | TRADE SHOW

 SAN DIEGO CONVENTION CENTER | HALLS C - H

10:00am - 11:00am | Technogym Seminar

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Personal Training Track, Supplier Seminar ] 

11:30am - 12:45pm | “Member Center” Networking Roundtable

Club Technology: Trends, Opportunities & Threats

Moderated by Bryan O’Rourke, CEO, Integerus, LLC and CSO, Gold’s Gym of Houston

SAN DIEGO CONVENTION CENTER | BALLROOM 20 LOBBY - BAYSIDE

[ Technology Track ]

11:30am - 12:45pm | IGNITE!

Moderated by Pam O'Donnell, Vice President - Member Experience & Development, IHRSA

SAN DIEGO COVENTION CENTER | ROOM 32 B

IGNITE! is a fast-paced, 75-minute event where selected speakers prepare 20 slides, each shown for 15 seconds, giving all presenters 5 minutes of fame. IGNITE! presenters share their personal and professional insights on a host of wide-ranging topics that can be informative, enlightening, humorous, or just plain fun!

Industry Image in a New Era
Katie Mitchell, Member Experience Manager, Newtown Athletic Club

When Stuff Happens
Karen Raisch-Siegel, Executive Director, LifeWorks of Southwest General

Play to Win
Pedram Parsaian, CEO & Founder, TrueYou Media & Fitness Business Consultant, Holmes Place, AUSTRIA

Find Your Passion
Marie Choi, Regional Operations Manager - Western Region, Crunch Franchise

The Power of Group Fitness
Ingrid Knight-Cohee, Group Fitness Director, Steve Nash Fitness Clubs, CANADA

Thrive at 65: Becoming a Personal Trainer...in my 60s!
Peter Loncto, Personal Trainer, Westlake Athletic Club

Improve the Day
Amy Williams, Assistant Manager, Little Rock Racquet Club

Creating a Team
Scott Wildeman, President, Fitness Industry Council of Canada, CANADA

Selling Your Club Like It's Mardi Gras!!
Vivian Haik, Group Fitness Instructor, Ochsner Fitness Center

Leading Leaders
Jacob Fulton, Fitness Director, Active Wellness 

11:30am - 12:30 pm | Technogym Seminar

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Equipment Track, Supplier Seminar ]

11:45am - 1:00pm | Industry Leadership Council (ILC) Meeting

Industry Leadership Council Members and guests are invited to talk about public policy opportunities to encourage physical activity as well as to discuss other risks and opportunities for the club industry. For more information about the ILC, contact Meredith Poppler at mpoppler@ihrsa.org.

SAN DIEGO CONVENTION CENTER | ROOM 24

1:00pm - 2:00 pm | Member Center Meet-Up

Being Everywhere at Once: How to Best Manage Your Time with a Small Staff

Meet-up for studio owners/managers (convention badgeholders and guests only)

Facilitated by Michele Melkerson-Granryd, General Manager, Castle Hill Fitness

Open to IHRSA club professionals and invited guests

SAN DIEGO CONVENTION CENTER | BALLROOM 20 LOBBY - BAYSIDE

1:00pm - 2:00 pm | Technogym Seminar

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

[ Technology Track, Supplier Seminar ]

SAN DIEGO CONVENTION CENTER | ROOM 22

2:00pm - 3:00pm | Education Sessions

Group X Logistics: Winners vs. Warriors
Dori Nugent, Group Fitness Director, Club La Maison
SAN DIEGO CONVENTION CENTER | ROOM 29 A
[ Fitness Programming Track ]

Driving Talent, Service & Culture
Panel Discussion Moderated by Brent Darden, CEO, Brent Darden Consulting
Don Allen, Director, Territory Development, Orangetheory Fitness
Adrian Antigua, General Manager, Gainesville Health and Fitness
Shawn Stewart, COO, O2 Fitness Clubs
SAN DIEGO CONVENTION CENTER | ROOM 29 D
[ Leadership Track ]

Making it BIG in Small Group Training
Ryan McKenzie, Consultant and Coach, Training with Ryan
SAN DIEGO CONVENTION CENTER | ROOM 30 A
[ Personal Training Track ]

Drive Member Retention, Community Involvement & Membership Growth with Community Events
Andrew Barranco, Regional Operations and Aquatics Manager, Merritt Clubs
SAN DIEGO CONVENTION CENTER | ROOM 30 C
[ Wellness & Community Programming Track, Member Retention Track, Sales & Marketing Track ]

World Class Branding
Jarod Cogswell, General Manager, ClubSport
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Sales & Marketing Track ]

The Member Experience: It’s Your Competitive Edge
Chris Stevenson, Owner, Stevenson Fitness
Simultaneously translated into Japanese, Portuguese, Russian and Spanish
SAN DIEGO CONVENTION CENTER | ROOM 31 C
[ Member Retention Track ]

In-house Boutique Studios: A Program-Driven Design Case Study

Jim Worthington, President, Newtown Athletic Club

Hervey Lavoie, President, Ohlson Lavoie Collaborative

SAN DIEGO CONVENTION CENTER | ROOM 32 B

[ Facilities Track, Fitness Programming Track ]

Market & Consumer Changing Dynamics

Bill McBride, President & CEO, Active Wellness

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Strategy & Finance Track ]

2:00pm - 3:00pm | Networking Roundtable

Status Matters: Independent Contractor vs. Employee

Moderated by Todd Scherwin, Regional Managing Partner - Los Angeles, Fisher & Phillips LLP

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 23 C

[ Leadership Track ]

2:00pm - 3:00pm | Fireside Chat

Sales Mastery: Tips, Tactics & Strategies to Long-Term Success

Facilitated by Mark Miller, COO, Merritt Clubs

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 26 B

[ Sales & Marketing Track ]

2:00pm - 3:00 pm | Technogym Seminar 

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Personal Training Track, Supplier Seminar ]

3:00pm - 4:00pm | Member Center Q&A

IHRSA Passport Program, powered by TrainAway

Join IHRSA and TrainAway founders to learn more during this Q&A session about the IHRSA Passport Program powered by TrainAway.

SAN DIEGO CONVENTION CENTER | BALLROOM 20 LOBBY - BAYSIDE

3:30pm - 4:30pm | Education Sessions

Leadership Excellence in Club Business

Carrie Kepple, Owner, Styles Studios Fitness

SAN DIEGO CONVENTION CENTER | ROOM 29 A

[ Leadership Track, Strategy & Finance Track ]

Building Retention by Building Brand Ambassadors with Members and Staff

Deborah Heisler, M.Ed., Director of Operations East Coast, Active Wellness

SAN DIEGO CONVENTION CENTER | ROOM 29 D

[ Member Retention Track ]

Outside the Box: A 20/20 Approach to Marketing

Shannon Malooly, Sales and Marketing Director, The Claremont Club

SAN DIEGO CONVENTION CENTER | ROOM 30 A

[ Sales & Marketing Track ]

Build Your Dream Team

Ashley Selman, Founder & Owner, Evolution Trainers

SAN DIEGO CONVENTION CENTER | ROOM 30 E

[ Staffing Track ]

Lessons from the Boutiques: Generating Growth & Retention by Creating Communities within Your Community

Michele Melkerson-Granryd, General Manager, Castle Fitness

Simultaneously translated into Japanese, Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | ROOM 31 C

[ Strategy & Finance Track, Member Retention Track, Sales & Marketing Track ]

Embed Behavior Change into your Health Club
Allison Flatley, Industry Consultant
Jason Reinhardt, Owner & Founder, Go M.A.D. Fitness, LLC
SAN DIEGO CONVENTION CENTER | ROOM 32 B
[ Wellness & Community Programming Track ]

Disruptive Innovation: Capitalizing on Wearables

Jeffrey Cooper, Senior Manager Business Development, Samsung Electronics America

Simon Sollberger, Vice President, PearSports

Don Dickerson, Vice President, FITNESS SF

George Cuevas, Creative Director, SweatWorks

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Technology Track ]

3:30pm - 4:30pm | Networking Roundtable

Maximizing Personal Training Revenue

Moderated by Derek Gallup, EVP of Fitness, New Evolution Ventures

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 23 C

[ Personal Training Track ]

3:30pm - 4:30pm | Fireside Chat

Strategy Based on Trends

Facilitated by Bill McBride, President & CEO, Active Wellness

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 26 B

[ Strategy & Finance Track ]

3:30pm - 4:30 pm | Technogym Seminar 

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Equipment Track, Supplier Seminar ]

3:30pm - 5:00pm | Canadian Forum

Moderated by Scott Wildeman, President, FIC/Senior VP of Fitness and Operations, International Fitness Holdings, CANADA

David Patchell-Evans, Founder & CEO, Goodlife Fitness

Chris Smith, CEO & President, Steve Nash Fitness World & Sports Club

Nathalie Lacombe, Fitness Industry Consultant & Coach, Independent

Katherine MacKeigan, Executive Director, Alberta Fitness Leadership Certification Association

Maureen Hagan, President of Program Innovation, Goodlife Fitness & canfitpro

Sponsored by Fitness Business Canada Magazine

SAN DIEGO CONVENTION CENTER | ROOM 30 C

[ Leadership Track, Strategy & Finance Track ]

3:30pm - 5:30pm | Latin American Forum

Hosted by Jacqueline Antunes, Director of Latin America, IHRSA

Moderated by Guillermo Vélez, Founder and Owner, Mercado Fitness

NOTE: This session will be presented in Portuguese and Spanish.

Sponsored by Gympass

Sponsored by Fitness Brasil and Mercado Fitness

SAN DIEGO CONVENTION CENTER | ROOM 28 C

4:45pm - 6:15pm | Russian Forum

Moderated by Leila Timergaleeva, Ambassador to Russia/CIS, IHRSA

NOTE: This session will be presented in Russian.

SAN DIEGO CONVENTION CENTER | ROOM 23 C

[ Leadership Track ]

5:00pm - 6:00pm | California Club Operators Meeting

Moderated by Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA

SAN DIEGO CONVENTION CENTER | ROOM 27

5:00pm - 6:00 pm | Technogym Seminar 

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Technology Track, Supplier Seminar ]

6:00pm - 7:00pm | Canadian VIP Reception

Hosted by the Fitness Industry Council of Canada (FIC)

OMNI HOTEL | SALON A

6:00pm - 7:00pm | Latin American Reception

Sponsored by Gympass

OMNI HOTEL | SALON B

7:00pm - 9:00pm | Planet IHRSA: The International Attendee Reception

International Attendees & Invited Guests

Sponsored by Perfect Gym Solutions S.A.

OMNI HOTEL | SALON C

FRIDAY, MARCH 15

6:30am - 7:30am | Exercise Classes

HIIT Tank Training with Torque Fitness

Dan Palacios, Personal Performance Specialist, Torque Fitness

Sponsored by Torque Fitness

SAN DIEGO CONVENTION CENTER | ROOM 30 E

[ Exercise Class ]

LES MILLS GRIT — High-Intensity Interval Training, powered by Polar Club
Nikki Snow, International Trainer and Presenter, Les Mills
Sponsored by Les Mills International
SAN DIEGO CONVENTION CENTER | ROOM 32 B
[ Exercise Class ]

Pilates Strong, powered by Balanced Body

Helen Vanderburg, Commercial Fitness Education Programs Manager, Balanced Body

Sponsored by Balanced Body

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Exercise Class ]

6:30am - 8:30am | Early Morning Workout

SAN DIEGO CONVENTION CENTER | HALLS C - H

7:00am - 8:15am | “The FAST Track” Continental Breakfast

“The Fast Track” learning concept is intended to jump-start your morning breakfast with three, concurrent 20-minute presentations per time period. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.

7:00am - 7:20am

Maximizing Profits with Small Group Training

Hannah Stael von Holstein, Vice President of Sales and Marketing, Discover Strength

SAN DIEGO CONVENTION CENTER | ROOM 24 A

[ Fitness Programming Track ]

Tweet, Like, Follow: #SocialMediaRoundUp

Kaitlynn Anderson Fernandez, Digital Advocacy Content Coordinator, IHRSA

SAN DIEGO CONVENTION CENTER | ROOM 24 B

[ Sales & Marketing Track, Technology Track ]

HR Basics: What Every Club Manager Must Know 

Tracy Stepp, Director of Human Possibilities, Claremont Club

SAN DIEGO CONVENTION CENTER | ROOM 24 C

[ Staffing Track, Legal Track ]

7:40am - 8:00am

Creating Loyalty and Retention in the Tennis and Fitness Industry

Rod Heckelman, General Manager & Tennis Director, Mt. Tam Racquet Club

SAN DIEGO CONVENTION CENTER | ROOM 24 A

[ Fitness Programming Track, Member Retention Track ]

Leading By Example: Best Practices to Successful Leadership

Brad Wilkins, President, Health & Fitness, Cooper Aerobics

SAN DIEGO CONVENTION CENTER | ROOM 24 B

[ Leadership Track ]

Survival Strategies: Compliance, Legal Liabilities & Employment Laws

Adam Sloustcher, Attorney, Fisher & Phillips, LLP

SAN DIEGO CONVENTION CENTER | ROOM 24 C

[ Legal Track ]

7:30am - 8:30am | Exercise Classes

Dynamic Kicking Drills for Kickbox Fitness Professionals
Mr. Kevin Hudson, ACE GFI, Director of Fitness and Kickboxing Education, 9Round Franchising LLC
Sponsored by 9Round Fitness
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Exercise Class ]

STOTT PILATES: Targeting Fascia with the Resistance Loop

Laureen DuBeau, Master Instructor Trainer, Merrithew

Sponsored by Merrithew

SAN DIEGO CONVENTION CENTER | ROOM 32 B

[ Exercise Class ]

STRONG 30: Stop Counting the Reps. SYNC to the Beat

Alex McLean, AFAA, NASM, ACE, STRONG by Zumba Master Trainer, STRONG by Zumba

Sponsored by STRONG by Zumba

SAN DIEGO CONVENTION CENTER | ROOM 33 B

[ Exercise Class ]

8:30am - 9:45am | Keynote Session & Award Presentation

Award Presentation: Outstanding Community Service Award

Midtown Sanctuaire — Accepted by Diane Saucier, General Manager

Be More Trusted in a Skeptical World

Rohit Bhargava, Author, and Innovation & Marketing Expert

Sponsored by Matrix Fitness

Simultaneously translated into Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | BALLROOM 20 A

[ Leadership Track, Member Retention Track, Sales & Marketing Track ]

10:00am - 11:00am | Technogym Seminar

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Technology Track, Supplier Seminar ]

10:00am - 11:30am | 23rd Annual IHRSA Financial Panel

Industry Insights: Growth, Trends, and the Future

Panel Discussion Moderated by Rick Caro, President, Management Vision, Inc.

Felix Gernburd, Director, KKR

Jeff Manassero, Principal, ClearLight Partners

Rob Scaramella, Partner, Delos Capital

SAN DIEGO CONVENTION CENTER | ROOM 28 C

[ Strategy & Finance Track, Leadership Track ]

10:00am - 5:00pm | TRADE SHOW

10:30am - 11:30am | Member Center Q&A

IHRSA Passport Program, powered by TrainAway

Join IHRSA and TrainAway founders to learn more during this Q&A session about the IHRSA Passport Program, powered by TrainAway. 

SAN DIEGO CONVENTION CENTER | BALLROOM 20 LOBBY - BAYSIDE

11:00am - 12:00pm | Education Sessions

Developing a Detailed Business Plan: The First Step to a Successful Club Design

Bruce Carter, Owner, Optimal Design Systems International

SAN DIEGO CONVENTION CENTER | ROOM 29 A

[ Facilities Track ]

Putting the "Personal" Back into Personal Training
Katrina Cochrane, Regional Master Coach, Australian Institute of Fitness, AUSTRALIA
SAN DIEGO CONVENTION CENTER | ROOM 29 D
[ Personal Training Track ]

Setting Your Sales Team Up for Success
Kathy Arena, Membership Director, Waverley Oaks Athletic Club
Tara Jensen, Marketing Consultant, Tara Jensen Marketing
SAN DIEGO CONVENTION CENTER | ROOM 30 A
[ Sales & Marketing Track ]

Consumer Driven Well-being and Digital Disruption
Peter Croft, Chief Strategy Officer, Perfect Gym Solutions
Sponsored by Perfect Gym Solutions S.A.
SAN DIEGO CONVENTION CENTER | ROOM 30 C
[ Technology Track, Supplier Seminar ]

Employee Engagement is Not Enough: The Secret Ingredient to an Exceptional Team
Barbara Mascialino, Group Fitness Director, CentraState Fitness and Wellness
SAN DIEGO CONVENTION CNETER | ROOM 30 E
[ Staffing Track ]

Customer Lifecycle 2.0
Jose Teixeira, Operations Director, Solinca Health & Fitness SA, PORTUGAL
Simultaneously translated into Portuguese, Russian and Spanish
SAN DIEGO CONVENTION CENTER | ROOM 31 C
[ Member Retention Track ]

High Performance Habits of Fitness Business Leaders

Chantal Brodrick, Fitness Business Coach, Active Management, and Host, The Fitness Business Podcast, AUSTRALIA

SAN DIEGO CONVENTION CENTER | ROOM 32 B

[ Leadership Track ]

Delivering Your Vision

Melissa Haase, Regional General Manager, Midtown Athletic Clubs

SAN DIEGO CONVENTION CNETER | ROOM 33 B

[ Strategy & Finance Track ]

11:00am - 12:00pm | Networking Roundtable

Making Connections: Insight to Developing Community Partners

Moderated by Alexandra Larcom, MPH, RD, LDN, Senior Manager of Health Promotion & Health Policy,  IHRSA

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 23 C

[ Wellness & Community Programming Track ]

11:00am - 12:00pm | Fireside Chat

Developing a Culture for Success

Facilitated by Shawn Stewart, COO, O2 Fitness

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 26 B

[ Leadership Track, Strategy & Finance Track ]

11:00am - 12:00pm | Technogym Seminar

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Equipment Track, Supplier Seminar ]

12:15pm - 1:15pm | Member Center Meet-up

Keeping Your Vision Fresh

Meet-up for Independent Club Owners/Operators

Open to IHRSA club professionals and invited guests

Facilitated by Mike Benton, president & CEO, Genavix

SAN DIEGO CONVENTION CENTER | BALLROOM 20 LOBBY - BAYSIDE

12:30pm - 1:30pm | Technogym Seminar

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Technology Track, Supplier Seminar ]

1:30pm - 2:30pm | Education Sessions

Group X Done Right: Essential Ingredients for Packed Classes

Don Murphy, Owner, Gold’s Gym - Newburgh

SAN DIEGO CONVENTION CENTER | ROOM 29 A

[ Fitness Programming Track ]

Do You Want a Membership Base or a Tribe?
Justin Tamsett, Managing Director, Active Management, AUSTRALIA
SAN DIEGO CONVENTINO CENTER | ROOM 29 D
[ Member Retention Track, Strategy & Finance Track ]

Driving Revenue: Five Steps to the Marketing Funnel
Hannah Stael von Holstein, VP of Sales and Marketing, Discover Strength
SAN DIEGO CONVENTION CENTER | ROOM 30 A
[ Sales & Marketing Track ]

The Best Ideas Win: Creating an Innovative Business Environment

Matt Parrott, Ph.D., ACSM H/FD, Senior Director of Business Innovation, Corporate Fitness Works

SAN DIEGO CONVENTION CENTER | ROOM 30 C

[ Leadership Track ]

Putting the Right People on the Bus and Getting There Together
Adrian Antigua, General Manager, Gainesville Health and Fitness
Noah Hastay, Operations Manager, Gainesville Health and Fitness
SAN DIEGO CONVENTION CENTER | ROOM 30 E
[ Staffing Track ]

Teaching Your Trainers to Sell, Service & Thrive

Sherri McMillan, Owner, Northwest Personal Training

Simultaneously translated into Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | ROOM 31 C

[ Personal Training Track ]

Key Insights to Running Specialized Health & Wellness Programming
Tiffany Ligon, Director of Diabetes Programming & Exercise Physiologist, acac Fitness & Wellness
SAN DIEGO CONVENTION CENTER | ROOM 33 B
[ Wellness & Community Programming Track ]
 

1:30pm - 2:30pm | Networking Roundtable

Selling Value to a Complicated Digital Marketplace

Moderated by Tim Forrest, President & Founder, Zone Fitness Clubs

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 23 C

[ Sales & Marketing Track ]

1:30pm - 2:30pm | Fireside Chat

Creating a Culture of Service Excellence

Facilitated by Chris Stevenson, Owner, Stevenson Fitness

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

SAN DIEGO CONVENTION CENTER | ROOM 26 B

[ Member Retention Track ]

1:30pm - 3:30pm | REX Talks

REX Talks: Best Practices to Increase Revenue & Profitability 
Facilitated by Eddie Tock, CEO, Rex Roundtables
Larry Conner, President & General Manager, Stone Creek Health Club & Spa
Robert Jackson, Owner, Forma Gyms
Paula Neubert, President & CEO, Greenwood Athletic and Tennis Club
Ralph Rajs, VP of Operations & Wellness, Leisure Sports, Inc.
SAN DIEGO CONVENTION CENTER | ROOM 32 B
[ Strategy & Finance Track, Leadership Track ]

1:30pm - 2:30pm | Technogym Seminar

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Personal Training Track, Supplier Seminar ]

3:00pm - 4:00pm | “Member Center” Networking Roundtable

Driving Member Loyalty

Moderated by Frank Lawrence, CEO, Little Rock Athletic Club

SAN DIEGO CONVENTION CENTER | BALLROOM 20 LOBBY - BAYSIDE

[ Member Retention Track ]

3:00pm - 4:00pm | Technogym Seminar

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

SAN DIEGO CONVENTION CENTER | ROOM 22

[ Equipment Track, Supplier Seminar ]

3:00pm - 4:15pm | Russian Roundtables

Moderated by Leila Timergaleeva, Ambassador to Russia/CIS, IHRSA
Note: This session will be presented in Russian.
SAN DIEGO CONVENTION CENTER | ROOM 23 C
[ Leadership Track ]

4:00pm - 5:00pm | Technogym Seminar

Tailored Circuit Training with Smart Equipment
Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy
Martin Miller, Ph.D., Director of Education & Training, Technogym North America
Sponsored by Technogym
SAN DIEGO CONVENTION CENTER | ROOM 22
[ Personal Training Track, Supplier Seminar]

4:30pm - 6:00pm | Russian Panel Discussion

Panel Discussion Moderated by Leila Timergaleeva, Ambassador to Russia/CIS, IHRSA
Note: This session will be presented in Russian.
SAN DIEGO CONVENTION CENTER | ROOM 23 C
[ Leadership Track ]

6:00pm - 11:00pm | 14th Annual BASH for Augie's Quest

Pre-registration and donation required — email at augiesquest@als.net.

SAN DIEGO CONVENTION CENTER | BALLROOM 20 A

SATURDAY, MARCH 16

9:00am - 10:00am | Education Sessions

The Essential Digital Marketing Workshop for Fitness Business Success
Alan Leach, CEO & Director of Sales and Marketing, West Wood Clubs, IRELAND
SAN DIEGO CONVENTION CENTER | ROOM 29 A
[ Sales & Marketing Track, Technology Track ]

9-Box Management: Setting Your Team Up for Success
Kate Golden, Director, People & Fitness Operations, Newtown Athletic Club
SAN DIEGO CONVENTION CENTER | ROOM 29 D
[ Staffing Track, Leadership Track ]

Seeking New Insights: Benchmarking the Practices of Other Industries
Stephen Tharrett, Co-founder, Club Intel
SAN DIEGO CONVENTION CENTER | ROOM 30 A
[ Strategy & Finance Track ]

5-Step Digital Retention Strategy

Paul Bedford, Ph.D., Research Director, Retention Guru, UNITED KINGDOM

Simultaneously translated into Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | ROOM 31 C

[ Member Retention Track, Technology Track ]

10:15am - 11:15am | Education Sessions

The Universal Truths to Becoming an Effective Leader

Luke Carlson, CEO, Discover Strength

SAN DIEGO CONVENTION CENTER | ROOM 29 A

[ Leadership Track ]

The Ultimate Fitness Sales System
Elias Scarr, Membership Director, Results Fitness, and Sales & Communications Coach, Results Fitness University
SAN DIEGO CONVENTION CENTER | ROOM 29 D
[ Sales & Marketing Track ]

Disruptors Influencing Fitness Industry Trends
Maureen Hagan, Vice President of Program Innovation and Fitness Development, Goodlife Fitness, CANADA
SAN DIEGO CONVENTION CENTER | ROOM 30 A
[ Strategy & Finance Track ]

Building an Unbeatable Brand

Paul Brown, CEO, Face2Face Retention Systems, AUSTRALIA

Simultaneously translated into Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | ROOM 31 C

[ Member Retention Track, Sales & Marketing Track ]

11:30am - 12:30pm | Keynote Session

The Fusion Formula: Brand + Culture = Results

Denise Lee Yohn, Author, and Brand Expert

Sponsored by Gympass

Simultaneously translated into Portuguese, Russian and Spanish

SAN DIEGO CONVENTION CENTER | ROOM 20 B

[ Leadership Track, Sales & Marketing Track, Member Retention Track ]