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REGISTER



WEDNESDAY, MARCH 13

 

6:00am - 7:00am | Networking Walk

 

Fitness Business Podcast #FBPFamily Meet Up

Chantal Brodrick, Fitness Business Coach, Active Management, and Host, The Fitness Business Podcast, AUSTRALIA

Sponsored by The Fitness Business Podcast



7:30am - 8:30am | “Making Connections” Orientation

 

Learn how to navigate through IHRSA 2019. This session will help you establish your game plan for success, meet like-minded attendees, and make the most of your experience!



9:00am - 10:15am | Education Sessions

 

The Challenge of Change

Jan Spaticchia, Chairman & CEO, énergie Group, UNITED KINGDOM

Leadership Track ]

 

This Is a Service Business: Are You Serving?

Mark Miller, COO, Merritt Clubs

Maria Miller, Regional Manager, Merritt Clubs

[ Member Retention Track ]

 

From Club Door to Gym Floor: Blueprint to Increase Personal Training Revenue

Michael Cunico, National Fitness Manager, Fitness First Australia, AUSTRALIA

[ Personal Training Track ]

 

The Next Generation Sales Process

Scott Gillespie, President, Saco Sport & Fitness

[ Sales & Marketing Track ]

 

The 5 Drivers of Competitive Advantage for Health Club Business Models

Bryan O’Rourke, CEO, Integerus, LLC and CSO, Gold’s Gym of Houston

Strategy & Finance Track ]

 

Chatbots, Artificial Intelligence and Virtual Reality: Essentials for Your Business!

Fred Hoffman, M.Ed., Owner, Fitness Resources, FRANCE

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

[ Technology Track ]

 

Keeping Kids Active: Steps to Creating Youth Programs

Amanda Brown, Youth Director, Newtown Athletic Club

[ Wellness & Community Programming Track ]

 

 

 

9:00am - 10:15am | Technogym Seminar

 

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

[ Personal Training Track, Supplier Seminar ]

 

 

10:30am - 12:00pm | Keynote Session & Award Presentation

 

Award Presentation: Associate Member of the Year

MINDBODY — Accepted by Rick Stollmeyer, CEO & Co-founder

 

Future Customer 2020

Chris Riddell, Digital Technology Expert, and Futurist

Sponsored by Myzone

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

[ Leadership TrackStrategy & Finance Track, Technology Track ]

 

 

12:00pm - 1:00pm | Technogym Seminar

 

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

[ Technology Track, Supplier Seminar ]

CONVENTION CENTER | ROOM 22

 

 

1:00pm - 3:00pm | 10th Annual Women's Leadership Summit

 

Be the Hero of Your Own Story
Sarah Moshman, Emmy Award-Winning Documentary Filmmaker
Sponsored by Club Automation + CSI Spectrum



1:30pm - 2:45pm | Education Sessions

 

Several IHRSA 2019 sponsors are offering presentations to share their story, provide industry insights and further educate participants. These interactive sessions will provide participants with pertinent information to continue a dialogue with the sponsors during the Trade Show.

 

Keeping Members Inspired and Accountable with Wellness Programming

Moderated by Cedric Bryant, Ph.D., FACSM, Chief Science Officer, American Council on Exercise

Greg Degnan, M.D., Medical Director, acac Fitness and Wellness

Sponsored by American Council on Exercise

[ Wellness & Community Programming Track, Supplier Seminar ]

 

Mind-Body Training: Are You Capitalizing on this Hot Trend?

Panel Discussion Moderated by Erika Quest, Industry Consultant, Instructor & Presenter

Nico Gonzalez, ACE, PMA-CPT, Owner, Fitness Physiques

Helen Vanderburg, Commercial Fitness Education Director, Balanced Body, Founder & Co-Owner, Heavens Fitness Studio

Eduardo Perez, Sr. Director Life Time Pilates, Life Time Fitness

Sponsored by Balanced Body

[ Fitness Programming TrackSupplier Seminar ]

 

Reimagining Club Memberships with Artificial Intelligence

Nick Thornton, Director of Sales, Club Automation + CSI Spectrum

Sponsored by Club Automation + CSI Spectrum

Sales & Marketing Track, Technology Track, Supplier Seminar ]

 

Strategies from Industry Leaders: Why Recovery is Vital for Successful Health Clubs

Panel discussion moderated by Allison Flatley, Industry Consultant

Steve Saunders, Head Strength & Conditioning Coach, Baltimore Ravens

Joe Cirulli, CEO, Gainesville Health & Fitness

Steve Capezzone, CEO, Healthtrax International

Sponsored by HydroMassage

Equipment TrackSupplier Seminar ]

 

Winning in the Fitness Industry: Lessons from 50 Years of Club Management

Phillip Mills, Managing Director, Les Mills International

Sponsored by Les Mills International

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

Leadership TrackSupplier Seminar ]

 

Search, Social, Mobile: How to Make Your Business Shine Online

Ron Selvey, VP B2B Marketing, MINDBODY

Sponsored by MINDBODY

[ Sales & Marketing Track, Technology Track, Supplier Seminar ]

 

Differentiation 101: Finding Success by Going Green in a Crowded Fitness Market

Ivo Grossi, CEO, SportsArt

Christy Neil, Co-owner, The Source

Dallas Neil, Co-owner, The Source

Ricky Buoncore, Partner, Director of Fitness, Trilogy

Sponsored by SportsArt

Equipment TrackSupplier Seminar ]

 

Why Member Engagement is the Only Metric that Matters (and How Technology is the Key that Unlocks It)

Sharad Mohan, Founder & CEO, Trainerize

Sponsored by Trainerize

Member Retention Track, Technology Track, Supplier Seminar ]

 

 

1:30pm - 2:45pm | Technogym Seminar

 

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

[ Equipment Track, Supplier Seminar ]

 

 

3:15pm - 4:15pm | Education Sessions

 

Leading by Design, Not by Default

Brent Darden, CEO, Brent Darden Consulting

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

Leadership Track ]

 

Legal Issues Impacting the Fitness Workplace

Franklin Wolf, J.D., Attorney, Fisher Phillips

[ Legal Track ]

 

Member On-boarding Strategies to Drive Revenue & Retention

Aaron Moore, J.D., Director of Operations, VIDA Fitness

Member Retention Track ]

 

Creating Value Focused Coaches: Converting Small Group Training Prospects to Clients

Sheldon McBee, Personal Training Director, Universal Athletic Club

Personal Training Track ]

 

What You Don’t Know Can Hurt: How Interviews, Secret Shopping & Buyer Personas Are the Backbone of Health Club Success

Meredith DeAngelis, CMO, Village Health Clubs & Spas

Jay Feitlinger, Founder & CEO, StringCan Interactive

Sales & Marketing Track ]

 

Performance Management Best Practices and Handling Terminations to Reduce Risk

Meredith DePersia, SPHR, Vice President of Human Resources, Active Wellness

[ Staffing TrackLeadership Track ]

 

Club Business Metrics: The Importance of Data Analytics in Understanding Key Performance Indicators

Timothy Bainton, Founder, Blue Chip Sports Management

Strategy & Finance Track, Technology Track ]

 

Leading the Way Toward a Culture of Exercise for ALL

Panel Discussion moderated by Catherine Carty, UNESCO Chair in Inclusive PE, Sport, Fitness & Recreation, IRELAND

Kilian Fisher, International Public Policy Advisor, IHRSA, IRELAND

Joe Cirulli, CEO, Gainesville Health & Fitness

Jon Nasta, Director, Retention Solutions

[ Wellness & Community Programming Track ]



3:15pm - 4:15pm | Networking Roundtable

 

Generating Increased Ancillary Revenue

Moderated by Kevin McHugh, COO, The Atlantic Club, Inc.

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Fitness Programming Track ]



3:15pm - 4:15pm | Fireside Chat

 

Innovate to Renovate: Top Design Trends in Club Design

Facilitated by Rudy Fabiano, AIA, Principal, Fabiano Designs

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Facilities Track ]

 

 

3:15pm - 4:15pm | Technogym Seminar

 

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

[ Personal Training Track, Supplier Seminar ]

CONVENTION CENTER | ROOM 22

 

 

4:45pm - 5:30pm | Education Sessions

 

Elevate, Celebrate and Motivate: Redefining Group Fitness Success

Doris Thews, ACE, AFAA, Vice President of Group Fitness, Team Training and Innovation, VASA Fitness

Fitness Programming Track ]

 

A 90 Day Journey: On-boarding for Long-Term Retention

Lisa Gorsline, President & General Manager, Corpus Christi Athletic Club

Member Retention Track ]

 

A New Approach in Fitness Sales

Daniel Maia, Expansion & Sales Director, Solinca, PORTUGAL

Sales & Marketing Track ]

 

Welcome Desk Bootcamp: On-boarding and Engaging Your Front-line Staff

Marisa Hoff, General Manager, Stevenson Fitness

Staffing Track ]

 

Finding the Blue Ocean: Differentiating Your Club from All the Others

Scott Wildeman, President, Fitness Industry Council of Canada, CANADA

Simultaneously translated into Chinese (Sponsored by ChinaFit), Japanese, Portuguese, Russian and Spanish

Strategy & Finance Track ]

 

Digital Solutions for Analog Problems

Vladislav Khartukov, General Manager, Encore Fitness, RUSSIA

[ Technology Track ]

 

Boomers & Beyond: Embrace the Opportunity

Kristen Green, Executive General Manager, Aquafit, AUSTRALIA

[ Wellness & Community Programming Track ]



4:45pm - 5:30pm | Networking Roundtable

 

Differentiating Your Club by Improving the Fitness - Wellness - Medical Continuum

Moderated by Michele Wong, Vice President of Operations, Active Wellness

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Wellness & Community Programming TrackFitness Programming Track ]



4:45pm - 5:30pm | Fireside Chat

 

Implementing Ideal Pay Practices

Facilitated by Guillermo Escobedo, Principal, Jackson Lewis P.C.

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

Legal TrackStaffing Track ]



4:45pm - 5:30pm | Technogym Seminar

 

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

[ Technology TrackSupplier Seminar ]



4:45pm - 5:30pm | Australia & New Zealand Forum

 

Hosted by Richard Beddie, CEO, Fitness New Zealand

Legal TrackStrategy & Finance Track ]



4:45pm - 6:00pm | 22nd Annual IHRSA ILC Summit — A Gathering of Global Leaders

 

For Industry Leadership Council Members and invited guests. To become involved, email Meredith Poppler at mpoppler@ihrsa.org

Sponsored by ABC Financial



6:00pm - 7:30pm | ILC Summit Reception

 

Industry Leadership Council (ILC) Members and invited guests



7:30pm - 9:30pm | Opening Welcome Reception

 

Join your colleagues from around the world to network and celebrate the energy and excitement of the industry!

Sponsored by MINDBODY

 

 

THURSDAY, MARCH 14

 

6:30am - 7:30am | Exercise Classes

 

LES MILLS GRIT — High Intensity Interval Training, powered by Polar Club

Nikki Snow, International Trainer and Presenter, Les Mills

Sponsored by Les Mills International

Exercise Class ]

 

STOTT PILATES: The Fitness Circle Flex Workout

Laureen DuBeau, Master Instructor Trainer, Merrithew

Sponsored by Merrithew

Exercise Class ]

 

Take Barre to New Heights!

Tracey Mallett, AFAA, BASI, PMA, CSN, Owner, bootybarre

Sponsored by JumpSport

Exercise Class ]

 

7:00am - 8:15am | “The FAST Track” Continental Breakfast

 

“The Fast Track” learning concept is intended to jump-start your morning breakfast with three, concurrent 20-minute presentations per time period. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.

 

7:00am - 7:20am

 

Trends in Club Design

Bruce Carter, Owner, Optimal Design Systems International

Facilities Track ]

 

Obstacle Course Racers: A New Revenue Stream

Sawyer Shea, Lead Coach & Program Designer, Results Fitness

Fitness Programming Track ]

 

Brand Growth in a Digital World

Shannon Malooly, Sales & Marketing Director, Claremont Club

Sales & Marketing Track ]

 

7:40am - 8:00am

 

Capitalizing on Boutique Fitness

Ashley Selman, Owner, Evolution Trainers

[ Fitness Programming Track, Strategy & Finance Track ]

 

Member Service in the Social Media Age

Marisa Hoff, General Manager, Stevenson Fitness

Member Retention Track ]

 

A Corporate Wellness Revolution: Creating a Strong and Sustainable ROI

Kate Golden, Director, People & Fitness Operations, Newtown Athletic Club

Wellness & Community Programming Track ]



7:30am - 8:30am | Exercise Classes

 

Early Morning Workout - HIIT the Circuit - powered by Balanced Body

Helen Vanderburg, Commercial Fitness Education Programs Manager, Balanced Body

Sponsored by Balanced Body

Exercise Class ]

 

Battle of the Bounce

Krista Popowych, Director of Education, JumpSport Fitness

Andrea Pena, Studio Owner, Instructor & Choreographer, FIT 7/8

Karen Molina, Instructor & Choreographer, FIT 7/8

Sponsored by JumpSport

Exercise Class ]

 

WaterRower Crew Conditioning

Kein Weichert, Director of Education, WaterRower

Sponsored by WaterRower

Exercise Class ]



8:30am - 9:45am | Keynote Session & Award Presentation

 

Award Presentation: Woman Leader Award in Honor of Julie Main

Francesca Schuler, CEO, In-Shape Health Clubs

 

The 5 Second Rule: Achieve Breakthrough Performance in Your Career & Life

Mel Robbins, Author & Entrepreneur

Sponsored by Technogym

Simultaneously translated into Japanese, Portuguese, Russian and Spanish

Leadership TrackStaffing TrackStrategy & Finance Track ]



10:00am - 6:00pm | TRADE SHOW

 

 

10:00am - 11:00am | Technogym Seminar

 

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

[ Personal Training Track, Supplier Seminar ]

CONVENTION CENTER | ROOM 22

 

 


11:30am - 12:45pm | “Member Center” Networking Roundtable

 

Club Technology: Trends, Opportunities & Threats

Moderated by Bryan O’Rourke, CEO, Integerus, LLC and CSO, Gold’s Gym of Houston

[ Technology Track ]



11:30am - 12:45pm | IGNITE!

 

Moderated by Pam O'Donnell, Vice President - Member Experience & Development, IHRSA

IGNITE! is a fast-paced, 75-minute event where selected speakers prepare 20 slides, each shown for 15 seconds, giving all presenters 5 minutes of fame. IGNITE! presenters share their personal and professional insights on a host of wide-ranging topics that can be informative, enlightening, humorous, or just plain fun!

 

Industry Image in a New Era
Katie Mitchell, Member Experience Manager, Newtown Athletic Club

 

When Stuff Happens
Karen Raisch-Siegel, Executive Director, LifeWorks of Southwest General

 

Play to Win
Pedram Parsaian, CEO & Founder, TrueYou Media & Fitness Business Consultant, Holmes Place, AUSTRIA

 

Find Your Passion
Marie Choi, Regional Operations Manager - Western Region, Crunch Franchise

 

The Power of Group Fitness
Ingrid Knight-Cohee, Group Fitness Director, Steve Nash Fitness Clubs, CANADA

 

Thrive at 65: Becoming a Personal Trainer...in my 60s!
Peter Loncto, Personal Trainer, Westlake Athletic Club

 

Improve the Day
Amy Williams, Assistant Manager, Little Rock Racquet Club

 

Creating a Team
Scott Wildeman, President, Fitness Industry Council of Canada, CANADA

 

Selling Your Club Like It's Mardi Gras!!
Vivian Haik, Group Fitness Instructor, Ochsner Fitness Center

 

Leading Leaders
Jacob Fulton, Fitness Director, Active Wellness 

 

 

11:30am - 12:30 pm | Technogym Seminar

 

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

[ Equipment Track, Supplier Seminar ]

 

 

11:45am - 1:00pm | Industry Leadership Council (ILC) Meeting

 

Industry Leadership Council Members and guests are invited to talk about public policy opportunities to encourage physical activity as well as to discuss other risks and opportunities for the club industry. For more information about the ILC, contact Meredith Poppler at mpoppler@ihrsa.org.

 

1:00pm - 2:00 pm | Member Center Meet-Up

 

Being Everywhere at Once: How to Best Manage Your Time with a Small Staff

Meet-up for studio owners/managers (convention badgeholders and guests only)

Facilitated by Michele Melkerson-Granryd, General Manager, Castle Hill Fitness

Open to IHRSA club professionals and invited guests

 

1:00pm - 2:00 pm | Technogym Seminar

 

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

[ Technology Track, Supplier Seminar ]

CONVENTION CENTER | ROOM 22

 

 

2:00pm - 3:00pm | Education Sessions

 

In-house Boutique Studios: A Program-Driven Design Case Study

Jim Worthington, President, Newtown Athletic Club

Hervey Lavoie, President, Ohlson Lavoie Collaborative

Facilities TrackFitness Programming Track ]

 

Group X Logistics: Winners vs. Warriors

Dori Nugent, Group Fitness Director, Club La Maison

Fitness Programming Track ]

 

Driving Talent, Service & Culture

Panel Discussion Moderated by Brent Darden, CEO, Brent Darden Consulting

Don Allen, Director, Territory Development, Orangetheory Fitness

Adrian Antigua, General Manager, Gainesville Health and Fitness

Shawn Stewart, COO, O2 Fitness Clubs

Leadership Track ]

 

The Member Experience: It’s Your Competitive Edge

Chris Stevenson, Owner, Stevenson Fitness

Simultaneously translated into Japanese, Portuguese, Russian and Spanish

Member Retention Track ]

 

Making it BIG in Small Group Training

Ryan McKenzie, Consultant and Coach, Training with Ryan

Personal Training Track ]

 

World Class Branding

Jarod Cogswell, General Manager, ClubSport

Sales & Marketing Track ]

 

Market & Consumer Changing Dynamics

Bill McBride, President & CEO, Active Wellness

Strategy & Finance Track ]

 

Drive Member Retention, Community Involvement & Membership Growth with Community Events

Andrew Barranco, Regional Operations and Aquatics Manager, Merritt Clubs

Wellness & Community Programming TrackMember Retention TrackSales & Marketing Track ]



2:00pm - 3:00pm | Networking Roundtable

 

Status Matters: Independent Contractor vs. Employee

Moderated by Todd Scherwin, Regional Managing Partner - Los Angeles, Fisher & Phillips LLP

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Leadership Track ]



2:00pm - 3:00pm | Fireside Chat

 

Sales Mastery: Tips, Tactics & Strategies to Long-Term Success

Facilitated by Mark Miller, COO, Merritt Clubs

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

Sales & Marketing Track ]



2:00pm - 3:00 pm | Technogym Seminar 

 

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

[ Personal Training Track, Supplier Seminar ]

 

 

3:30pm - 4:30pm | Education Sessions

 

Leadership Excellence in Club Business

Carrie Kepple, Owner, Styles Studios Fitness

Leadership TrackStrategy & Finance Track ]

 

Building Retention by Building Brand Ambassadors with Members and Staff

Deborah Heisler, M.Ed., Director of Operations East Coast, Active Wellness

Member Retention Track ]

 

Outside the Box: A 20/20 Approach to Marketing

Shannon Malooly, Sales and Marketing Director, The Claremont Club

Sales & Marketing Track ]

 

Build Your Dream Team

Ashley Selman, Founder & Owner, Evolution Trainers

Staffing Track ]

  

Lessons from the Boutiques: Generating Growth & Retention by Creating Communities within Your Community

Michele Melkerson-Granryd, General Manager, Castle Fitness

Simultaneously translated into Japanese, Portuguese, Russian and Spanish

Strategy & Finance TrackMember Retention TrackSales & Marketing Track ]

 

Disruptive Innovation: Capitalizing on Wearables

Jeffrey Cooper, Senior Manager Business Development, Samsung Electronics America

Simon Sollberger, Vice President, PearSports

Don Dickerson, Vice President, FITNESS SF

George Cuevas, Creative Director, SweatWorks

[ Technology Track ]

 

Embed Behavior Change into your Health Club

Allison Flatley, Industry Consultant

Jason Reinhardt, Owner & Founder, Go M.A.D. Fitness, LLC

Wellness & Community Programming Track ]



3:30pm - 4:30pm | Networking Roundtable

 

Maximizing Personal Training Revenue

Moderated by Derek Gallup, EVP of Fitness, New Evolution Ventures

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Personal Training Track ]



3:30pm - 4:30pm | Fireside Chat

 

Strategy Based on Trends

Facilitated by Bill McBride, President & CEO, Active Wellness

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

Strategy & Finance Track ]



3:30pm - 4:30 pm | Technogym Seminar 

 

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

[ Equipment Track, Supplier Seminar ]

CONVENTION CENTER | ROOM 22

 

3:30pm - 5:00pm | Canadian Forum

 

Moderated by Scott Wildeman, President, FIC/Senior VP of Fitness and Operations, International Fitness Holdings, CANADA

David Patchell-Evans, Founder & CEO, Goodlife Fitness

Chris Smith, CEO & President, Steve Nash Fitness World & Sports Club

Nathalie Lacombe, Fitness Industry Consultant & Coach, Independent

Katherine MacKeigan, Executive Director, Alberta Fitness Leadership Certification Association

Maureen Hagan, President of Program Innovation, Goodlife Fitness & canfitpro

Sponsored by Fitness Business Canada Magazine

Leadership TrackStrategy & Finance Track ]



3:30pm - 5:30pm | Latin American Forum

 

Hosted by Jacqueline Antunes, Director of Latin America, IHRSA

Moderated by Guillermo Vélez, Founder and Owner, Mercado Fitness

NOTE: This session will be presented in Portuguese and Spanish.

Sponsored by Gympass

Sponsored by Fitness Brasil and Mercado Fitness



4:45pm - 6:15pm | Russian Forum

 

Moderated by Leila Timergaleeva, Ambassador to Russia/CIS, IHRSA

NOTE: This session will be presented in Russian.

[ Leadership Track ]

 

 

5:00pm - 6:00pm | California Club Operators Meeting

 

Moderated by Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA



5:00pm - 6:00 pm | Technogym Seminar 

 

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

[ Technology Track, Supplier Seminar ]

 

 

6:00pm - 7:00pm | Canadian VIP Reception

 

Hosted by the Fitness Industry Council of Canada (FIC)



6:00pm - 7:00pm | Latin American Reception

 

Sponsored by Gympass

 

7:00pm - 9:00pm | Planet IHRSA: The International Attendee Reception

 

International Attendees & Invited Guests

Sponsored by Perfect Gym Solutions S.A.

 

FRIDAY, MARCH 15

 

6:30am - 7:30am | Exercise Classes

 

HIIT Tank Training with Torque Fitness

Dan Palacios, Personal Performance Specialist, Torque Fitness

Sponsored by Torque Fitness

Exercise Class ]

 

Pilates Strong, powered by Balanced Body

Helen Vanderburg, Commercial Fitness Education Programs Manager, Balanced Body

Sponsored by Balanced Body

Exercise Class ]

 

LES MILLS GRIT — High Intensity Interval Training, powered by Polar Club

Nikki Snow, International Trainer and Presenter, Les Mills
Sponsored by Les Mills International
[ Exercise Class ]

 

6:30am - 8:30am | Early Morning Workout



7:00am - 8:15am | “The FAST Track” Continental Breakfast

 

“The Fast Track” learning concept is intended to jump-start your morning breakfast with three, concurrent 20-minute presentations per time period. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.

 

7:00am - 7:20am

Maximizing Profits with Small Group Training

Hannah Stael von Holstein, Vice President of Sales and Marketing, Discover Strength

Fitness Programming Track ]

 

Tweet, Like, Follow: #SocialMediaRoundUp

Kaitlynn Anderson Fernandez, Digital Advocacy Content Coordinator, IHRSA

Sales & Marketing Track, Technology Track ]

 

HR Basics: What Every Club Manager Must Know 

Tracy Stepp, Director of Human Possibilities, Claremont Club

Staffing Track, Legal Track ]

 

7:40am - 8:00am

Creating Loyalty and Retention in the Tennis and Fitness Industry

Rod Heckelman, General Manager & Tennis Director, Mt. Tam Racquet Club

Fitness Programming TrackMember Retention Track ]

 

Leading By Example: Best Practices to Successful Leadership

Brad Wilkins, President, Health & Fitness, Cooper Aerobics

Leadership Track ]

 

Survival Strategies: Compliance, Legal Liabilities & Employment Laws

Adam Sloustcher, Attorney, Fisher & Phillips, LLP

[ Legal Track ]



7:30am - 8:30am | Exercise Classes

 

STOTT PILATES: Targeting Fascia with the Resistance Loop

Laureen DuBeau, Master Instructor Trainer, Merrithew

Sponsored by Merrithew

Exercise Class ]

 

STRONG 30: Stop Counting the Reps. SYNC to the Beat

Alex McLean, AFAA, NASM, ACE, STRONG by Zumba Master Trainer, STRONG by Zumba

Sponsored by STRONG by Zumba

[ Exercise Class ]

 

Dynamic Kicking Drills for Kickbox Fitness Professionals

Mr. Kevin Hudson, ACE GFI, Director of Fitness and Kickboxing Education, 9Round Franchising LLC

Sponsored by 9Round Fitness

[ Exercise Class ]



8:30am - 9:45am | Keynote Session & Award Presentation

 

Award Presentation: Outstanding Community Service Award

Midtown Sanctuaire — Accepted by Diane Saucier, General Manager

 

Be More Trusted in a Skeptical World

Rohit Bhargava, Author, and Innovation & Marketing Expert

Sponsored by Matrix Fitness

Simultaneously translated into Portuguese, Russian and Spanish

Leadership Track, Member Retention Track, Sales & Marketing Track ]

 

 

10:00am - 11:00am | Technogym Seminar

 

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

 

[ Technology Track, Supplier Seminar ]

 

 

10:00am - 11:30am | 23rd Annual IHRSA Financial Panel

 

Industry Insights: Growth, Trends, and the Future

Panel Discussion Moderated by Rick Caro, President, Management Vision, Inc.

Felix Gernburd, Director, KKR

Jeff Manassero, Principal, ClearLight Partners

Rob Scaramella, Partner, Delos Capital

Strategy & Finance TrackLeadership Track ]



10:00am - 5:00pm | TRADE SHOW



11:00am - 12:00pm | Education Sessions

 

Developing a Detailed Business Plan: The First Step to a Successful Club Design

Bruce Carter, Owner, Optimal Design Systems International

Facilities Track ]

 

High Performance Habits of Fitness Business Leaders

Chantal Brodrick, Fitness Business Coach, Active Management, and Host, The Fitness Business Podcast, AUSTRALIA

Leadership Track ]

 

Customer Lifecycle 2.0

Jose Teixeira, Operations Director, Solinca Health & Fitness SA, PORTUGAL

Simultaneously translated into Portuguese, Russian and Spanish

Member Retention Track ]

 

Putting the "Personal" Back into Personal Training

Katrina Cochrane, Regional Master Coach, Australian Institute of Fitness, AUSTRALIA

Personal Training Track ]

 

Setting Your Sales Team Up for Success

Kathy Arena, Membership Director, Waverley Oaks Athletic Club

Tara Jensen, Marketing Consultant, Tara Jensen Marketing

Sales & Marketing Track ]

 

Employee Engagement is Not Enough: The Secret Ingredient to an Exceptional Team

Barbara Mascialino, Group Fitness Director, CentraState Fitness and Wellness

Staffing Track ]

 

Delivering Your Vision

Melissa Haase, Regional General Manager, Midtown Athletic Clubs

Strategy & Finance Track ]

 

Consumer Driven Well-being and Digital Disruption

Peter Croft, Chief Strategy Officer, Perfect Gym Solutions

Sponsored by Perfect Gym Solutions S.A.

[ Technology Track, Supplier Seminar ]

 

 

11:00am - 12:00pm | Networking Roundtable

 

Making Connections: Insight to Developing Community Partners

Moderated by Alexandra Larcom, MPH, RD, LDN, Senior Manager of Health Promotion & Health Policy,  IHRSA

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Wellness & Community Programming Track ]



11:00am - 12:00pm | Fireside Chat

 

Developing a Culture for Success

Facilitated by Shawn Stewart, COO, O2 Fitness

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Leadership TrackStrategy & Finance Track ]

 

 

11:00am - 12:00pm | Technogym Seminar

 

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy

Martin Miller, Ph.D., Director of Education & Training, Technogym North America

Sponsored by Technogym

[ Equipment TrackSupplier Seminar ]



12:15pm - 1:15pm | Member Center Meet-up

 

Keeping Your Vision Fresh

Meet-up for Independent Club Owners/Operators

Open to IHRSA club professionals and invited guests

Facilitated by Mike Benton, president & CEO, Genavix

 

 

12:30pm - 1:30pm | Technogym Seminar

 

Digital Solutions to Build Immersive Experiences in the Club 4.0 Era

Francesco Arlotti, Digital Solutions Manager, Technogym Italy

Jarno Guidi, Mywellness Cloud Product Development Manager, Technogym Italy

Sponsored by Technogym

[ Technology TrackSupplier Seminar ]

 

 

1:30pm - 2:30pm | Education Sessions

 

Group X Done Right: Essential Ingredients for Packed Classes

Don Murphy, Owner, Gold’s Gym - Newburgh

Fitness Programming Track ]

 

The Best Ideas Win: Creating an Innovative Business Environment

Matt Parrott, Ph.D., ACSM H/FD, Senior Director of Business Innovation, Corporate Fitness Works

Leadership Track ]

 

Do You Want a Membership Base or a Tribe?

Justin Tamsett, Managing Director, Active Management, AUSTRALIA

Member Retention TrackStrategy & Finance Track ]

 

Teaching Your Trainers to Sell, Service & Thrive

Sherri McMillan, Owner, Northwest Personal Training

Simultaneously translated into Portuguese, Russian and Spanish

Personal Training Track ]

 

Driving Revenue: Five Steps to the Marketing Funnel

Hannah Stael von Holstein, VP of Sales and Marketing, Discover Strength

Sales & Marketing Track ]

 

Putting the Right People on the Bus and Getting There Together

Adrian Antigua, General Manager, Gainesville Health and Fitness

Noah Hastay, Operations Manager, Gainesville Health and Fitness

Staffing Track ]

 

REX Talks: Best Practices to Increase Revenue & Profitability

Facilitated by Eddie Tock, CEO, Rex Roundtables

Larry Conner, President & General Manager, Stone Creek Health Club & Spa

Robert Jackson, Owner, Forma Gyms

Paula Neubert, President & CEO, Greenwood Athletic and Tennis Club

Ralph Rajs, VP of Operations & Wellness, Leisure Sports, Inc.

NOTE: This session will be from 1:30pm-3:30pm.

Strategy & Finance TrackLeadership Track ]

 

Key Insights to Running Specialized Health & Wellness Programming

Tiffany Ligon, Director of Diabetes Programming & Exercise Physiologist, acac Fitness & Wellness

Wellness & Community Programming Track ]



1:30pm - 2:30pm | Networking Roundtable

 

Selling Value to a Complicated Digital Marketplace

Moderated by Tim Forrest, President & Founder, Zone Fitness Clubs

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

Sales & Marketing Track ]



1:30pm - 2:30pm | Fireside Chat

 

Creating a Culture of Service Excellence

Facilitated by Chris Stevenson, Owner, Stevenson Fitness

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

Member Retention Track ]



1:30pm - 2:30pm | Technogym Seminar

 

Tailored Circuit Training with Smart Equipment

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

[ Personal Training Track, Supplier Seminar ]



3:00pm - 4:00pm | “Member Center” Networking Roundtable

 

Driving Member Loyalty

Moderated by Frank Lawrence, CEO, Little Rock Athletic Club

Member Retention Track ]

 

 

3:00pm - 4:00pm | Technogym Seminar

 

SKILLATHLETIC: Integrated Training for Optimum Performance Model

Fabrizio Cecchinelli, Senior Product Manager, Technogym

Martin Miller, Ph.D., Director of Education & Training, Technogym USA

Sponsored by Technogym

[ Equipment Track, Supplier Seminar ]

 

3:00pm - 4:15pm | Russian Roundtables

Moderated by Leila Timergaleeva, Ambassador to Russia/CIS, IHRSA
Note: This session will be presented in Russian.
[ Leadership Track ]

 

4:00pm - 5:00pm | Technogym Seminar

 

Tailored Circuit Training with Smart Equipment
Fabrizio Cecchinelli, Senior Product Manager, Technogym Italy
Martin Miller, Ph.D., Director of Education & Training, Technogym North America
Sponsored by Technogym
[ Personal Training Track, Supplier Seminar]

 

4:30pm - 6:00pm | Russian Panel Discussion

Panel Discussion Moderated by Leila Timergaleeva, Ambassador to Russia/CIS, IHRSA
Note: This session will be presented in Russian.
[ Leadership Track ]

 

6:00pm - 11:00pm | 14th Annual BASH for Augie's Quest

 

Pre-registration and donation required — email at augiesquest@als.net.



 

SATURDAY, MARCH 16

 

9:00am - 10:00am | Education Sessions

 

5-Step Digital Retention Strategy

Paul Bedford, Ph.D., Research Director, Retention Guru, UNITED KINGDOM

Simultaneously translated into Portuguese, Russian and Spanish

Member Retention Track, Technology Track ]

 

The Essential Digital Marketing Workshop for Fitness Business Success

Alan Leach, CEO & Director of Sales and Marketing, West Wood Clubs, IRELAND

[ Sales & Marketing Track, Technology Track ]

 

9-Box Management: Setting Your Team Up for Success

Kate Golden, Director, People & Fitness Operations, Newtown Athletic Club

Staffing TrackLeadership Track ]

 

Seeking New Insights: Benchmarking the Practices of Other Industries

Stephen Tharrett, Co-founder, Club Intel

Strategy & Finance Track ]



10:15am - 11:15am | Education Sessions

 

The Universal Truths to Becoming an Effective Leader

Luke Carlson, CEO, Discover Strength

Leadership Track ]

 

Building an Unbeatable Brand

Paul Brown, CEO, Face2Face Retention Systems, AUSTRALIA

Simultaneously translated into Portuguese, Russian and Spanish

Member Retention TrackSales & Marketing Track ]

 

The Ultimate Fitness Sales System

Elias Scarr, Membership Director, Results Fitness, and Sales & Communications Coach, Results Fitness University

Sales & Marketing Track ]

 

Disruptors Influencing Fitness Industry Trends

Maureen Hagan, Vice President of Program Innovation and Fitness Development, Goodlife Fitness, CANADA

[ Strategy & Finance Track ]



11:30am - 12:30pm | Keynote Session

 

The Fusion Formula: Brand + Culture = Results

Denise Lee Yohn, Author, and Brand Expert

Sponsored by Gympass

Simultaneously translated into Portuguese, Russian and Spanish

Leadership Track, Sales & Marketing Track, Member Retention Track ]

 

"Simple: 'You must go ... if you want to grow!' To go is a must ... to leave the competition in the dust"

– Freddy Reyes, World Fitness Centers - San Juan, Puerto Rico

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Download the IHRSA 2019 Brochure Today!

Get a jump-start on learning about the exciting IHRSA 2019 education sessions, networking events, and Trade Show details.

 

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