Wednesday, March 21

6:00am - 7:00am | Networking Walk


Fitness Business Podcast #FBPFamily Meet Up

Sponsored by The Fitness Business Podcast


7:30am - 8:30am | “Making Connections” Orientation

Learn how to navigate your way through the International Convention & Trade Show. This session will help you establish your game plan for success, meet like-minded attendees, and make the most of your IHRSA 2018 experience!


9:00am - 10:15am | Education Sessions


Group Fitness Fix

Ingrid Knight-Cohee, M.Sc., Director of Group Fitness, Steve Nash Fitness Clubs, CANADA

[ Fitness Programming Track ]


Checkmate: Winning by Differentiating

Mark Miller, COO, Merritt Clubs

[ Leadership Track ]


Crafting the Customer Experience: The Untapped Competitive Advantage

Luke Carlson, CEO, Discover Strength

[ Member Retention Track ]


Building a Million Dollar Training Business

Jarod Cogswell, General Manager, VillaSport Beaverton, and Founder, Enterprise Athlete, Inc.

Matt Wright, Senior Director of Fitness, Healthtrax Fitness & Wellness

[ Personal Training Track ]


Functional Accounting Basics to Succeed at All Levels in the Fitness Industry

Larry Conner, CPA, President & General Manager, Stone Creek Club and Spa

[ Strategy & Finance Track ]


Solution-Based Selling: Making Sales Easy by Uncovering People’s Needs

Chris Stevenson, CSCS, Owner, Stevenson Fitness

[ Sales & Marketing Track ]


The New Frontier in Employee Wellness

Michele Wong, MS, Vice President, Operations, Active Wellness LLC

[ Wellness & Community Programming Track ]


10:30am - 12:00pm | Keynote Session & Award Presentation


Kill the Company: End the Status Quo, Start an Innovation Revolution

Lisa Bodell, Author, and Founder & CEO, futurethink

Sponsored by MYZONE

[ Leadership Track, Strategy & Finance Track ]


1:00pm - 3:00pm | 9th Annual IHRSA Women's Leadership Summit


Leading Everyone Who isn’t You

Denise Ryan, Professional Trainer & Author, FireStar

[ Leadership Track, Strategy & Finance Track ]


1:30pm - 2:45pm | Education Sessions

Several IHRSA 2018 sponsors are offering presentations to share their story, provide industry insights and further educate participants. These interactive sessions will provide participants with pertinent information to continue a dialogue with the sponsors during the Trade Show.


Integration of Healthcare and Fitness Facilities

Panel Discussion Moderated by Cedric Bryant, Ph.D., FACSM, Chief Science Officer, American Council on Exercise

Gregory Degnan, MD, Medical Director, acac Fitness and Wellness

Chuck Henley, Vice President of Operations, Healthtrax Fitness & Wellness

Natalie Muth, MD, MPH, RDN, FAAP, Practicing Pediatrician, Children’s Primary Care Medical Group

[ Wellness & Community Programming, Supplier Seminar ]

Sponsored by the American Council on Exercise


Marketing Never Stops: How to Be an Irresistible Brand

Josh Todd, Chief Marketing Officer, MINDBODY

[ Sales & Marketing Track, Supplier Seminar ]

Sponsored by MINDBODY


The Technology of Connected Gym Experiences

Panel Discussion Moderated by Al Noshirvani, Chairman, Motionsoft

Dan Cath, Partnerships Lead, Reserve with Google

Craig Miller, CIO, Planet Fitness

Adam Zeitsiff, CIO, Gold's Gym

[ Technology Track,Supplier Seminar ]

Sponsored by Motionsoft


ECO-POWR: Get Ahead of the Competition with Energy Producing Cardio

Panel Discussion Moderated by Ivo Grossi, Vice President of Sales, SportsArt

Jose Antonio Avina II, Co-Founder, Sacramento Eco Fitness

Josh Leve, CEO, Association of Fitness Studios

Adam Zellner, President, Greener by Design, LLC

[ Equipment Track, Supplier Seminar ]

Sponsored by SportsArt


75 Minutes with Top Club Operators

Panel Discussion Moderated by Daron Allen, CEO, VFP

[ L, S-S ]

Sponsored by VFP


3:15pm - 4:15pm | Education Sessions


Tennis and the Symbiotic Relationship with the Fitness Industry

Rod Heckelman, General Manager & Tennis Director, Mt. Tam Racquet Club

[ Fitness Programming Track ]


Building a Fierce People Culture

Emma Barry, Director Group Fitness Programming, Equinox

[ Leadership Track ]


Orchestrating the Member Experience

Brent Darden, CEO, Brent Darden Consulting

[ Member Retention Track ]


Putting the Personal Back into Training

Natalee Levi, PT Manager, Les Mills New Zealand, NEW ZEALAND

[ Personal Training Track ]


Winning in Business Requires Strategy

Bill McBride, Co-Founder, President & CEO, Active Wellness LLC

[ Strategy & Finance Track, Leadership Track ]


Game Changing Marketing Strategies

Speaker to be announced

[ Sales & Marketing Track ]


“Buy”ology: Game Changing Marketing Strategies

Adrian Marks, Managing Director, enjoy! Marketing, UNITED KINGDOM

[ Sales & Marketing Track ]


The Importance of Data Collection in Today’s Successful Health Club

Tim Bainton, Founder & Managing Director of Business Development, Blue Chip Sports Management

[ Technology Track, Leadership Track ]


Health & Fitness Programming for a New Era

Mike Waters, Director of Health Promotion, Timberhill Athletic Club

[ Wellness & Community Programming Track, Fitness Programming Track ]


3:15pm - 4:15pm | Networking Roundtable


Driving Retention with Member Engagement

Moderated by Samantha Merchant, Ed.M., CSCS, NASM-CES, Assistant Executive Director, The Works Family Health & Fitness Center

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

[ Member Retention Track ]


3:15pm - 4:15pm | Education Tutorial


Virtual vs. Brick & Mortar Programming: Entering the World of Medical Programming

Facilitated by Gregory Degnan, MD, Medical Director, acac Fitness and Wellness

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

[ Wellness & Community Programming Track ]


4:45pm - 5:30pm | Education Sessions


Advanced Programming Concepts for Business Growth and Client Retention

Katrina Cochrane, Master Coach, Australian Institute of Fitness, AUSTRALIA

[ Fitness Programming Track ]


Benchmarking vs. Competitor Research

Janet Tracy, Director of Business Development, New Industries, STR

[ Leadership Track, Strategy & Finance Track ]


Power of Engagement

Christopher Laurin, Regional Manager & Director of Marketing, Health Systems Group, CANADA

[ Member Retention Track ]


Vital Behaviors to Skyrocket the Financial Success of Your Club

Don Murphy, Managing Partner, Gold's Gym Newburgh

[ Strategy & Finance Track ]


Employee Management: The Fundamentals of Support, Handling Grievances & Corrective Action

Meredith DePersia, M.S., PHR, Vice President of Human Resources, Active Wellness LLC

[ Staffing Track, Legal Track ]


Key Sales Strategies to Gain More Members

Tim Forrest, President & Founder, Zone Fitness Clubs

[ Sales & Marketing Track ]


The Family Entertainment Center: From Concept to Reality

Matt Remick, Owner & President, Rochester Athletic Club

Brent Frueh, General Manager, Rochester Athletic Club

[ Wellness & Community Programming Track, Fitness Programming Track ]


4:45pm - 5:30pm | Networking Roundtable


Programming that Adds Value

Moderated by Maria Miller, Regional Program Leader, Merritt Clubs

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

[ Fitness Programming Track ]


4:45pm - 5:30pm | Education Tutorial


Building a Profitable Personal Training Department

Facilitated by Brandon Jonker, Operations Director, Discover Strength

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

[ Personal Training Track ]


4:45pm - 6:00pm | 21st Annual IHRSA ILC Summit – A Gathering of Global Leaders


Building an 'Innovation Tribe'

Al Segars, Ph.D., PNC Distinguished Professor of Strategy & Entrepreneurship and Faculty Director of the Center for Sustainable Enterprise, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill

[ Leadership Track, Strategy & Finance Track ]

Sponsored by ABC Financial

For Industry Leadership Council Members and invited guests. To become involved, contact Meredith Poppler at mpoppler@ihrsa.org.


6:00pm – 7:30pm | ILC Summit Reception

Industry Leadership Council (ILC) Members & Invited Guests


7:30pm - 9:30pm | Opening Welcome Reception

Join your colleagues from around the world to network and celebrate the energy and excitement of the industry!

Sponsored by MINDBODY

Download the IHRSA 2018 Brochure

Get a jump start on learning about the exciting IHRSA 2018 education sessions, networking events, and Trade Show details.

"Simple: "You must go... If you want to grow!" To go is a must... to leave the competition in the dust"

– Freddy Reyes, World Fitness Centers - San Juan, Puerto Rico