Thursday, March 22

6:30am - 7:30am | Exercise Class


JumpSport: Unleash the Bounce!

Krista Popowych, JumpSport Master Trainer & Director of Education, JumpSport, Inc.

Sponsored by Jumpsport, Inc.

[ Exercise Class ]


7:00am - 8:15am | “The FAST Track” Continental Breakfast

“The Fast Track” learning concept is intended to jump-start your morning breakfast with three, concurrent 20-minute presentations per time period. Each is designed to educate early-risers with the best practices on a variety of topics for immediate application in any club.


7:00am - 7:20am

  • Designed to Sell & Retain: Top Trends in Club Design [ Facilities Track ]
  • Keys to Successful Leadership [ Leadership Track ]
  • Creating Brand Advocates [ Sales & Marketing Track ]


7:40am - 8:00am

  • Back-to-Basics: Selling in the Digital Era [ Sales & Marketing Track ]
  • Employee Hiring & Retention Strategies [ Staffing Track ]
  • Disruptive Innovation: Pros & Cons of Wearables [ Technology Track ]


7:30am - 8:30am | Exercise Classes


ThinkFit Circuits: Core, Cardio & More

Portia Page, Education Program Liaison, Balanced Body, Inc.

Erika Quest, Owner, Studio Q Pilates Conditioning

Sponsored by Balanced Body

[ Exercise Class ]


Merrithew Intro to Fascial Movement

Kim Kraushar, Merrithew Master Instructor, Merrithew, CANADA

Sponsored by Merrithew

[ Exercise Class ]


Team Power Systems Training Camp

Bennie Wylie, Jr., Power Systems Master Coach, Power Systems

Sponsored by Power Systems

[ Exercise Class ]


8:30am - 9:45am | Keynote Session & Award Presentation


Making Ideas Happen

Leah Busque, Founder & Executive Chairwoman, TaskRabbit

Sponsored by Technogym

[ Leadership Track, Strategy & Finance Track ]


10:00am - 6:00pm | TRADE SHOW

11:30am - 12:45pm | “Member Center” Networking Roundtable


Customer Hospitality…a Results Focused Approach

Moderated by Shawn Stewart, COO, O2 Fitness

[ Member Retention Track ]


11:30am - 12:45pm | IGNITE!

IGNITE! is a fast-paced, 75-minute event where guest speakers have 5 minutes and 20 slides to convey a concept they are passionate about. Presenters share their personal and professional insights on a host of topics that are informative, enlightening, or just plain fun! To become an IGNITE! presenter, simply complete the brief application at ihrsa.org/ignite by December 1, 2017.


11:45am - 1:00pm | Industry Leadership Council (ILC) Meeting

Industry Leadership Council Members and guests are invited to talk about public policy opportunities to encourage physical activity as well as to discuss other risks and opportunities for the club industry. For more information about the ILC, contact Meredith Poppler at mpoppler@ihrsa.org.


2:00pm - 3:00pm | Education Sessions


The Treasure is Underwater: Making Swimming Pools More Profitable by Utilizing Data

Gustavo Borges, Owner, Academia Gustavo Borges, BRAZIL

[ Fitness Programming Track ]


7 Habits of Highly Effective Club Leaders

Jim Zupancic, J.D., Chairman & CEO, Stafford Hills Club

[ Leadership Track ]


Retention and the Customer Lifecycle

Jose Teixeira, Operations Director, Solinca Health & Fitness SA, PORTUGAL

[ Member Retention Track ]


Brand Marketing Mastery: Extending Your Brand Well Beyond Your Four Walls

Elizabeth Studebaker, Senior Marketing Manager, Active Wellness LLC

Jessica Isle, Marketing Manager, Active Wellness LLC

[ Sales & Marketing Track ]


Build a Digital Strategy for Your Club

Carrie Kepple, Club Manager, Les Mills New Zealand, NEW ZEALAND

[ Sales & Marketing Track, Member Retention Track ]


Competing with Boutique Fitness

Scott Gillespie, President, Saco Sport & Fitness

[ Strategy & Finance Track ]


Recruiting Your Tribe

Melissa Haase, Regional General Manager, Midtown Health

[ Staffing Track ]


The Triad of Activity, Nutrition & Sleep: Why They Should Be Viewed as One!

Mark Cuatt, RD, EP-C, General Manager, Club Fit

[ Wellness & Community Programming Track ]


2:00pm - 3:00pm | Networking Roundtable


Kids Activity Summit: Making Kids More Active Through Community Partnerships

Moderated by Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

[ Wellness & Community Programming Track ]


2:00pm - 3:00pm | Education Tutorial


Keeping Social Media ‘Social’: Essentials to a Successful Campaign

Facilitated by Justin Tamsett, Managing Director, Active Management, AUSTRALIA

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

[ Member Retention Track, Sales & Marketing Track ]


3:30pm - 4:30pm | Education Sessions


The Dawning of a New Era: A Period of Unprecedented Creative Destruction

Stephen Tharrett, Co-Founder, Club Intel

[ Leadership Track ]


Customer Service in the Digital Age: Winning Strategies to Exceed Expectations

Fred Hoffman, M.Ed., Owner, Fitness Resources, FRANCE

[ Member Retention Track ]


Onboarding & Marketing: Keys to New Personal Trainer's Success

Taylor Antolino, Marketing Director, Newtown Athletic Club

Kate Golden, Director, People & Fitness Operations, Newtown Athletic Club

[ Personal Training Track, Sales & Marketing Track ]


Prerequisites for Member Growth

Michael Cunico, National Fitness Manager, Fitness Formula Australia, AUSTRALIA

[ Sales & Marketing Track, Personal Training Track ]


Maximizing Facebook for Your Facility

Marissa Hoff, General Manager, Stevenson Fitness

[ Sales & Marketing Track, Member Retention Track ]


Core Consumers: Insights on Avid Health Club Users

Melissa Rodriguez, Senior Research Manager, IHRSA

[ Strategy & Finance Track ]


All Inclusive: Implementing Programs for People with Disabilities

Panel Discussion Moderated by Alexandra Black, MPH, RD, LDN, Health Promotion Manager, IHRSA

[ Wellness & Community Programming Track ]


3:30pm - 4:30pm | Networking Roundtable


Creating a Highly Marketable Brand to Increase Sales, Retention & Non-Dues Revenue

Moderated by Shannon Malooly, The Claremont Club

NOTE: This session will have limited seating to ensure full interaction between the moderator and all participants.

[ Sales & Marketing Track, Member Retention Track ]


3:30pm - 4:30pm | Education Tutorial


Crafting Ideal Pay Practices

Facilitated by Eric Magnus, Principal, Jackson Lewis

NOTE: This session will have limited seating to ensure full interaction between the facilitator and all participants.

[ Staffing Track ]


3:30pm - 4:30pm | Canadian Forum: The State of the Industry

David Hardy, MBA, President, Franvest Capital Partners Inc., CANADA

Sponsored by Fitness Business Canada Magazine

[ Leadership Track, Strategy & Finance Track ]


3:30pm - 5:30pm | Latin American Forum

Hosted by Jacqueline Antunes, Senior Manager, Latin America, IHRSA

Moderated by Guillermo Vélez, Editor & Director, Mercado Fitness, ARGENTINA

NOTE: This session will be presented in Portuguese & Spanish

Sponsored by Fitness Brasil and Mercado Fitness

[ Leadership Track, Strategy & Finance Track ]


5:00pm - 6:00pm | California Club Operators Meeting

Moderated by Helen Durkin, J.D., Executive Vice President of Public Policy, IHRSA


6:00pm - 7:00pm | Canadian VIP Reception

Hosted by the Fitness Industry Council of Canada (FIC)


7:00pm - 9:00pm | Planet IHRSA: The International Attendee Reception

International Attendees & Invited Guests

Sponsored by Perfect Gym Solutions S.A.

Download the IHRSA 2018 Brochure

Get a jump start on learning about the exciting IHRSA 2018 education sessions, networking events, and Trade Show details.

"Simple: "You must go... If you want to grow!" To go is a must... to leave the competition in the dust"

– Freddy Reyes, World Fitness Centers - San Juan, Puerto Rico