Author, Change Agent and Brand Futurist, DENMARK
Forget BIG Data – Small Data Defines the Future
Thursday, March 9 | 8:30 a.m. - 9:45 a.m.
Sponsored by Technogym
Martin Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers 50 Global Management Thinker” in 2015.
Lindstrom was named one of TIME magazine’s "World's 100 Most Influential People" and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology, Brandwashed, and Small Data. He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline.
Buyology was voted "pick of the year" by USA Today, and it appeared on ten of the Top 10 best seller lists in the U.S. and worldwide, including The New York Times and The Wall Street Journal. His book BRANDsense was acclaimed by The Wall Street Journal as "…one of the five best marketing books ever published." His books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide.
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