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REGISTER
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SORAYA DARABI

Co-Founder, Zady, and Impact Investor

Creating & Maintaining Engagement

Saturday, March 11 | 11:30 a.m. - 12:30 p.m.

Sponsored by Daxko / CSI Software

 

Staying in touch with your consumer in our mobile/social tech era is increasingly challenging. To maintain engagement, it is crucial to gain an authentic foothold in any new platform coming around the bend, as this is where new communities spring up. This is more than just new apps and websites…this is about maintaining critical contact with consumers in ways they choose to listen and communicate. Leaders and managers are tasked with creating and managing intensive strategies while also knowing what the future has in store before most. Personal technologies are advancing so quickly that it is not only difficult to keep up technologies, but it is even harder to understand how they are being used and how they are changing everyday behavior. In this talk, Soraya Darabi will explore the unique strategies and best in class tips for creating a customized engagement plan for your industry and organization that helps to lasso the current and next generation of consumers, clients and users.

Keynote Speakers

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SETH MATTISON

Wednesday, March 8
Sponsored by MYZONE
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MARTIN LINDSTROM

Thursday, March 9
Sponsored by Technogym
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JOHNNY EARLE

Friday, March 10
Sponsored by Matrix Fitness
VIEW AGENDA

IHRSA_2017_brochure_cover.pngDownload the Convention brochure!

Check out the list of education sessions, networking events and Trade Show details.