The COVID Era Fitness Consumer: Members Are Moving Toward a Healthier Future discusses the health and wellness commitments of fitness club members. Also included are goals by gender, generational group, and health condition. A printable one-page infographic highlights the top four goals of members as well as their confidence in the safety of their health club.
Some of the key findings in the report include:
The COVID Era Fitness Consumer is based on a survey of 1,171 people aged 18+ in the United States who currently have a gym membership, or recently canceled their gym membership due to COVID-19. The survey was conducted online during the period of August 24-28, 2020, and has a margin of error of +/- 2.9%.
Contact Melissa Rodriguez, IHRSA's senior research manager, with questions at firstname.lastname@example.org or +1 617-951-0055 x194.