The COVID Era Fitness Consumer: Returning to Health Clubs Gives Members & Clubs a Boost is the second installment in The Covid Era Fitness Consumer series. The series is based on a survey of American health club members, which was conducted by Kelton Global.
The COVID Era Fitness Consumer: Returning to Health Clubs Gives Members & Clubs a Boost provides insights on member sentiment as they returned to health clubs following pandemic-related closures. Member perceptions regarding club safety, attitudes towards returning to clubs, and the benefits members associate with club usage are also discussed. A printable one-page infographic serves as a handout club operators can provide to members and prospects.
Some of the key findings in the report include:
The COVID Era Fitness Consumer is based on a survey of 1,171 people aged 18+ in the United States who currently have a gym membership, or recently canceled their gym membership due to COVID-19. The survey was conducted online during the period of August 24-28, 2020, and has a margin of error of +/- 2.9%.